AI Software for
 
User Engagement
 
purposes
Updated 2025

Capturing attention is hard; keeping it is harder. In an era where users are bombarded with options and distractions, engagement has become the holy grail of digital success. What actually keeps people around is the quality of the experience, it’s about creating genuinely valuable experiences that people want to return to. The organizations that master user engagement understand their audience deeply and use sophisticated tools to deliver personalized, relevant interactions that build lasting relationships. Below, we’ve curated a collection of software that helps brands truly connect with their users.

Hootsuite

Too many brands suck at social. Yours doesn’t have to.

Hootsuite is a social media marketing platform that enables businesses to schedule, publish, and analyze content across multiple social networks - from one dashboard.

Top 10
Vetted & Verified
100-250 / month
Security Certifications
Automation Features
Time Saving
Seamless Integrations
Strong Community Support
Great Customer Support

ChatBot

Help, convert, and sell with a data-driven AI chatbot.

ChatBot provides an easy-to-use chatbot platform that enables businesses to create automated conversations for customer support, lead generation, and sales.

Top 10
Vetted & Verified
50-400 / month
Security Certifications
Automation Features
Easy to Use
No Coding Required
Seamless Integrations
Feature Rich

Intercom

Deliver world-class support at any scale.

Intercom enables businesses to communicate with customers through live chat, bots, and automated messaging across multiple channels, providing personalized and efficient support.

Top 10
Vetted & Verified
30-130 / month
Security Certifications
Advanced AI Features
Easy to Use
Great Customer Support
Seamless Integrations
Personalized Experience

Marketo Engage (by Adobe)

Adobe Marketo Engage orchestrates unforgettable experiences at every step of the B2B buying journey.

Marketo Engage is a marketing automation software by Adobe, tailored for lead generation, email marketing, and customer engagement.

Top 10
Vetted & Verified
1,800 / month
Security Certifications
Enterprise-Ready
Highly Customizable
SEO-friendly
Professional-Grade
Seamless Integrations

Podium

AI that converts leads and makes you money.

Podium helps local businesses stand out by using chatbots to manage messages, schedule appointments, and build relationships.

Top 10
Vetted & Verified
600 / month
Security Certifications
Advanced AI Features
E-Commerce Ready
Seamless Integrations
Easy to Use
Includes Mobile App

Qualified

Turn your website into a pipeline generation machine.

Qualified specializes in conversational sales, offering chatbots that integrate with Salesforce to engage, qualify, and convert website visitors into leads.

Top 10
Vetted & Verified
3,500 / month
Security Certifications
Easy to Use
Strong Performance
Advanced AI Features
Great Customer Support
Seamless Integrations

GoTo Meeting

Simplified online meeting software with enterprise-grade security – perfect for a work-wherever world.

GoTo Meeting is a professional online meeting software featuring HD video, screen sharing, and robust integrations.

Top 10
Vetted & Verified
145-190 / year
Security Certifications
Easy to Use
Scalable for Growth
Automation Features
Great Customer Support
Includes Mobile App

Brevo

Grow with our email marketing platform & CRM suite.

Brevo is an all-in-one marketing platform designed to help businesses effectively engage with their audience across multiple channels.

Top 10
Vetted & Verified
10-50 / month
Security Certifications
Automation Features
E-Commerce Ready
Easy to Use
Great Customer Support
Seamless Integrations

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What to know about software for the purpose of

User Engagement

What types of software products best support

 

User Engagement

?

Effective engagement tools do more than push content. They create conversation. From AI-driven chat interfaces and marketing automation platforms to real-time communication tools and personalized customer feedback systems, the best software enables businesses to deliver relevant, timely, and responsive experiences. Whether you’re nurturing leads, running campaigns, or offering support, these platforms help you stay connected in ways that feel human.

How can businesses choose software that effectively addresses

 

User Engagement

?

Look for tools that align with how your users actually interact with your brand. Do they respond to real-time chat, personalized emails, or social media campaigns? The best software offers robust segmentation, smart automation, and seamless integrations with your other platforms. Prioritize solutions that give you actionable insights, because understanding user behavior is the first step to improving it.

What are best practices for using software to achieve

 

User Engagement

?

Start with personalization. Use your tools to tailor messages based on user behavior, preferences, and history. Consistency is also key -- ensure users get a cohesive experience across touchpoints, whether they’re interacting via social media, your website, or email. Regularly test and refine your messaging, and use feedback tools to close the loop. Most importantly, aim for value in every interaction: if it’s not helpful, useful, or entertaining, it’s just noise.