Video editing software is a tool that manipulates raw video footage during the post-production process. The editing software helps organize and shape the footage after filming, refining it into a polished final product that brings the user’s creative vision to life. Video editing software can be implemented in a plethora of different use cases, whether it’s for editing super basic home videos or producing high-quality cinematic movies ready for the big screen. 

Once you upload your video footage into the software, the editing process can begin. Video editing software lets you place audio and video clips into a chronological timeline, and these clips can be trimmed or rearranged to improve the overall pace & flow of the video and remove any residual imperfections. You can also split the video and audio tracks so that each sound element, such as dialogue or background music, can be fine-tuned separately.

Most video editing programs also offer an array of tools to customize videos to your liking, including: adding transitions between scenes, inserting text or graphics, applying filters, and even adding motion graphics for more dynamic visuals. Editors who are working with multiple camera angles will find that many programs also support multi-camera editing, which allows users to effortlessly switch between different shots. Furthermore, color grading features can establish a specific mood or look in your film, adding visual interest & emotion to the story.

Once you’re all done editing, the software provides various options to export your finished video, preparing it for viewing on any platform or device. The video editing software ensures your final product is ready to meet the specific requirements of the outlet of your choosing.

Here are some of the benefits of implementing a video editing software for your business: 

1. Improved Marketing & Branding — Video content is one of the most effective elements in digital marketing strategy. People find video incredibly engaging, much more so than text or static images. Using video editing software, your business can produce high-quality promotional videos, product demos, social media content, and more, attracting customers and boosting your brand image. Moreover, video content is highly shareable and can go viral. 
2. Cost Efficiency — Having a good video editing software in your arsenal means you won’t need to outsource to a video production company, which can be very expensive. You’ll also maintain more control over your content if you’re producing it in-house. Also, powerful video editing software speeds up the post-production process, meaning faster turnaround for urgent marketing campaigns & announcements. You won’t be dependent on another company’s timeline. 
3. Improved Collaboration — Many video editing softwares allow multiple team members to edit a project simultaneously and share feedback. The project can easily be passed through the hands of various people on your team before it goes live, leading to higher-quality results. ‍
4. Creativity & Flexibility — Being able to edit videos the way you want results in your business being able to tell its unique story creatively in a way that resonates with viewers. You can also play with many types of effects, transitions, overlays to set the right tone that fits your brand.

The following are common core features of video editing software.

• Timeline Editing — Provides a visual timeline to arrange and edit video clips, audio, and effects.
• Multi-Track Editing — For editing multiple video and audio tracks simultaneously for complex projects.
• Transitions & Effects — Offers a variety of transitions and visual effects to enhance video flow and creativity.
• Color Grading — Allows for adjusting the color and tone of video footage.
• Audio Editing — Includes tools for adjusting audio levels, adding effects, or removing noise.
• Keyframe Animation — Enables precise control over the movement and transformation of video elements over time.
• Green Screen (Chroma Key) — Remove background elements and replace them with different visuals.
• Text & Titles — Customizable text tools for adding titles, captions, and graphics to videos.
• Slow Motion & Time Lapse — Tools for altering playback speed, creating slow-motion or time-lapse effects.
• Export Options — Supports multiple file formats and resolutions for exporting final videos tailored to different platforms.
• Screen Recording — Allows users to capture their computer screen when, for example, showing a tutorial or product demo.

You can expect to pay around $50 to $100 for video editing software, depending on the software’s capabilities. Some platforms have subscriptions with a monthly or yearly cost, while others charge a one time fee. There are also free products or ones that offer a free version of the software. However, this might limit certain features or include watermarks on the final product.