Marketo Engage (by Adobe)
Marketo Engage is a marketing automation software by Adobe, tailored for lead generation, email marketing, and customer engagement.
About the company
“Adobe Marketo Engage orchestrates unforgettable experiences at every step of the B2B buying journey.”
Marketo Engage is an AI-powered marketing automation platform that helps businesses launch personalized, data-driven marketing campaigns to engage customers and grow revenue. It has advanced features for segmentation, multichannel engagement, dynamic content, and campaign automation—transforming how businesses connect with their audiences, boost customer loyalty, and achieve extraordinary results.
Key Features
- Profiles & Audiences: Automates the capture & continuous enrichment of person- and account-level customer profiles, enabling precise audience segmentation and personalized marketing campaigns.
- Omnichannel Engagement: Enables the orchestration and execution of cross-channel campaigns—online and offline—through a centralized marketing hub.
- Dynamic Content & Personalization: Use AI to tailor messaging and optimize content across channels.
- Campaign Operations & Workflows: Automate complex marketing tasks, workflows, and multi-step campaigns.
- Sales Intelligence & Engagement: Provides real-time, bi-directional CRM integrations, lead scoring, and alerts, ensuring alignment between marketing and sales teams.
- Marketing Impact Analysis: Track performance and ROI with advanced reporting and attribution.
Who’s It For?
Marketo Engage is ideal for mid-to-large-sized businesses (particularly B2B companies), looking to scale their marketing efforts through automation, personalization, & data-driven strategies.
Reviews
We love this product because it combines excellent support, customizable, and time-saving in one comprehensive solution. The tool to measure my efforts and optimize future campaigns functionality has been particularly valuable for our operations.
As a solo marketer, Marketo Engage’s ability to automate campaigns and personalize outreach has been a major asset. I love the flexibility of creating workflows that fit different target audiences, and the lead scoring system helps me focus on high-value prospects. The detailed analytics are also a great tool to measure my efforts and optimize future campaigns.
I've been using Adobe Marketo Engage for several years, and it's features and functionality never let me down. From a simple automated flow, through to it's analytics and revenue explorer features, it's a great easy to use tool for my company. Its customer support and success team are always on hand to help and advise on best practices when needed.
I have been use Marketo now for over fice years and I have seen just how far the tool has come since beginning my working career. It is fascinating just how quickly Adobe adapts and changes with current trends. The layout makes it easy to use and navigate. Their customer support is quick to respond and help out with any issues you may encounter. Also, Marketo being integrated to Salesforce makes working with the two process campaigns and lead acceleration smoothly.
As a solo marketer, Marketo Engage’s ability to automate campaigns and personalize outreach has been a major asset. I love the flexibility of creating workflows that fit different target audiences, and the lead scoring system helps me focus on high-value prospects. The detailed analytics are also a great tool to measure my efforts and optimize future campaigns.
I love how customizable it is. The ability to create detailed customer journeys and automate follow-ups saves so much time. The segmentation and personalization features are top-notch, allowing me to target specific audiences with relevant content. The reporting dashboards are also great for tracking campaign success and tweaking strategies.
As a user, It provides comprehensive suite of marketing automation tools that streamline campaign management, lead nurturing, and customer engagement. The platform's robust analytics provide deep insights into campaign performance, enabling data-driven decision-making. Additionally, its scalability allows businesses to grow without outgrowing the software, ensuring long-term viability and effectiveness in achieving marketing goals
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Pricing
Adobe Marketo Engage pricing varies based on factors like contact volume, selected features, and add-ons.
It offers several packages.
Additional modules and features, such as Predictive Content, Website Retargeting, and Marketo Measure (formerly Bizible Attribution), are available at extra costs. These add-ons are typically priced per 1,000 contacts.
Marketo Engage (by Adobe)
Marketo Engage (by Adobe)
4 months free for first-time customers
Marketo Engage is a marketing automation software by Adobe, tailored for lead generation, email marketing, and customer engagement.
Marketo Engage (by Adobe)
We love this product because it combines excellent support, customizable, and time-saving in one comprehensive solution. The tool to measure my efforts and optimize future campaigns functionality has been particularly valuable for our operations.
Marketo Engage (by Adobe)
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