Every small business owner knows the feeling of wearing multiple hats throughout the day. One minute you're handling customer service, the next you're reviewing financial reports, and somewhere in between you're trying to plan for growth. Your software toolkit should simplify these transitions, not complicate them. From POS systems and inventory management to employee scheduling and customer relationship tools, the right combination of software can help you compete with larger companies while maintaining the personal touch that makes small businesses special. Below, we’ve curated a list of essential software that will help you work smarter and deliver your best.
Thryv is a marketing automation software designed for small businesses, offering tools for CRM, customer engagement, and business management.
Square is a business technology platform offering payment processing, POS systems, and business management tools.
Gusto is a cloud-based software platform primarily designed for small and medium-sized businesses to manage HR, payroll, and benefits.
Canva empowers users to create stunning visuals, from social media posts to presentations, with drag-and-drop tools and a vast library of templates and assets.
Zoho CRM delivers a robust customer relationship management platform with tools for lead generation, sales automation, and multichannel communication.
Emburse Spend is a streamlined expense management tool designed for tracking, approving, and controlling corporate spending in real time.
Smartsheet offers a dynamic project management platform that uses grid, Gantt chart, and card views for task management and workflow automation.
Podium helps local businesses stand out by using chatbots to manage messages, schedule appointments, and build relationships.
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Deals MarketplaceSmall businesses benefit from tools that simplify everyday operations and enhance customer engagement. Point-of-sale (POS) and inventory management systems keep sales and stock organized. Employee scheduling and payroll software help manage your team efficiently. Customer relationship management (CRM) platforms support personalized service, while marketing and design tools assist with brand building. Expense tracking and project management apps help keep your finances and growth plans on track.
Look for solutions that streamline multiple functions and integrate smoothly, so you can avoid juggling too many separate platforms. Prioritize ease of use and affordability, especially for lean teams managing diverse responsibilities. Consider software that supports both customer-facing and back-office needs, helping you maintain that personal touch while growing your operations. Testing demos and reading user reviews can also provide valuable insights before committing.
Maximize value by automating routine tasks like appointment reminders, payroll, and expense reports. Use CRM data to tailor communications and build lasting customer relationships. Leverage analytics and reporting features to monitor sales trends and identify growth opportunities. Regularly update your software setup to keep pace with your business’s evolving needs and maintain a competitive edge.