Hootsuite

Hootsuite is a social media marketing platform that enables businesses to schedule, publish, and analyze content across multiple social networks - from one dashboard.

Vancouver, Canada
2008
1,001-5,000 employees
Automation Features
Time Saving
Seamless Integrations
Strong Community Support
Great Customer Support
Description
Reviews
Contacts
Similar
Pricing
Deals

About the company

“Too many brands suck at social. Yours doesn’t have to.”

Hootsuite makes it easy to schedule posts across multiple social networks (including Instagram, TikTok, Threads, X, Facebook, LinkedIn, Pinterest, and YouTube), manage organic and paid social content together, stay on top of customer conversations, and gain valuable real-time insights from social media to drive your business decisions. 

Key Features

  • Content Scheduling and Publishing: Use Canva integration for easy design and AI tools for caption and hashtag generation.
  • Social Media Monitoring: Track brand mentions, industry trends, and engage with your audience through monitoring and listening streams. Manage private + public messages in one unified inbox. 
  • Analytics and Reporting: Access custom analytics and reports to track engagement and measure performance 
  • Team Collaboration: Assign tasks to members, share content calendars, and collaborate with your team 
  • Integrations: Connect with over 150 apps and all major social networks, including CRM systems, analytics tools, and content libraries

Who’s It For? 

Hootsuite is for businesses of all sizes, marketing teams, agencies, and individuals seeking to enhance brand presence, engage with audiences, and see measurable results on social media.

Reviews

We love this product because it combines time-saving, excellent support, and feature-rich in one comprehensive solution. It has significantly improved our workflow efficiency and productivity.

Verified Q2 2025

I was falling behind on social content, but this tool made it ridiculously easy to get back on track. In just a few steps, I scheduled 2 months' worth of posts and reactivated all my channels. The support team was super helpful, and their instructions were clear and direct, so I didn’t waste time figuring things out. One of my favorite features is having all my inboxes in one place. It saves me time every day and helps me stay on top of client messages without constantly switching between platforms.

Verified Q2 2025

Hootsuite has given me that capacity to reach our target audience on multiple trending social media platforms. As an intermediate user, Hootsuite has made it possible to manage our brand message across different aspect of social media, this bundled tool allows us to reach your target audience with ease with consideration for time efficiency and practicality.

Verified Q2 2025

You can create different captions for different platforms (this saves me so much time). I like how you can also choose to send yourself a notification to post for platforms like Instagram, so you can take advantage of their algorithm while still having your posts scheduled. Love how you can drag and drop files from your computer directly into the post. Lastly, I like how you can choose the aspect ratio of the photos you post for different platforms. Was super easy to integrate platforms into Hootsuite and set everything up, took me maybe 30 minutes it was awesome! Review collected by and hosted on G2.com.

Verified Q2 2025

The piece of Hootsuite that I like best is the AI post generator. It helps take so much of the burden off when needing ideas for text for a post. The software is super easy to use and it took less than a day for us to implement the software. Our Marketing uses the platform daily.

Verified Q2 2025

I've been using Hootsuite for a month now, and I can confidently say it's the best tool I've ever used for social media management. The ability to manage multiple accounts from a single dashboard has saved me so much time and effort. Scheduling posts in advance across different platforms is incredibly convenient, and I've seen a noticeable improvement in my social media engagement.

Verified Q2 2025

I love how Hootesuite makes it easy to schedule and post on all my channels from one place. I've also used it at times when I was managing more than one company's socials, and it was so helpful to not have to sign into a different account every time. It's very easy to use. I use it every day to monitor our incoming messages and comments. I also really like the analytics feature, which sends me a monthly report so I don't have to go to each individual platform to pull reporting.

Team & Point of Contacts

Irina Novoselsky
Chief Executive Officer
EmailLinkedIn Profile
Jessica L.
Head of Sales
EmailLinkedIn Profile
Michael Blondé
Head of Business Development
EmailLinkedIn Profile

Pricing

Hootsuite offers three pricing tiers.

  1. Professional plan for 1 user and 10 social accounts, at $99 per month.
  2. Team plan for 3 users and 20 social accounts, at $249 per month.
  3. Enterprise plan starting at 5 users and 50 social accounts; pricing is tailored to your business needs.

A free trial of Hootsuite is also available.

Hootsuite

Deals

Hootsuite

**Summary of Deal**

Hootsuite is a social media marketing platform that enables businesses to schedule, publish, and analyze content across multiple social networks - from one dashboard.

Automation Features
Time Saving
Seamless Integrations
Strong Community Support
Great Customer Support

Need help making a decision?

We know software really well - both on the technical and business side of things. If you are in the market for software, consider talking with one of our friendly Account Managers to help guide you through the process, provide recommendations, and help so you can get the right software that's right for you.

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