SaaS Companies
Software companies building software need a particularly thoughtful approach to their own tech stack. You understand better than most how the right tools can accelerate growth and how the wrong ones can create bottlenecks. Your needs span the entire customer lifecycle -- from initial lead generation and product development to customer success and churn analysis. The irony isn't lost on anyone: some of the most sophisticated software companies struggle with their own internal tool selection. That's where expert curation makes all the difference. Below, we’ve outlined a handpicked selection of tools and platforms that are particularly well-suited for modern software companies.
Github Copilot
Copilot is an AI-powered coding assistant that suggests code completions and snippets in real time directly within your editor.
ThoughtSpot
ThoughtSpot is an AI-driven business intelligence platform that enables users to explore and analyze data through intuitive search and interactive dashboards.
HubSpot Marketing Hub
HubSpot Marketing Hub is a marketing automation software providing tools for inbound marketing, lead nurturing, and analytics.
Stripe
Stripe enables businesses of all sizes to accept online and in-person payments globally.
Intercom
Intercom enables businesses to communicate with customers through live chat, bots, and automated messaging across multiple channels, providing personalized and efficient support.
Zendesk AI
Zendesk AI streamlines support with smart, conversational bots that deliver instant solutions and lighten the load on customer service teams.
Rippling
Rippling is a comprehensive HR software platform designed to streamline essential business operations by integrating HR, IT, and finance into a single system.
Asana
Asana helps teams plan, organize, and track their work through task management and project visualization features.
How We Rank
All products are thoughtfully curated and vetted by our independent experts. Cubbie is an invitation-only platform, so softwares cannot pay to get listed & ranked without an invitation. We maintain an 8-point system to so you can feel confident in choosing the softwares you see on Cubbie.
Our 8-Point Criteria
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FAQ Question 1
SaaS companies benefit from tools that support every stage of the product and customer journey. Product development is often powered by advanced coding and collaboration tools. For go-to-market efforts, marketing automation, CRM, and customer engagement platforms are key. Tools for billing and payments help manage subscriptions, while analytics platforms assist in tracking user behavior and reducing churn. Internal operations also rely on solutions for HR, IT, and project management to scale smoothly.
FAQ Question 2
With so many options available, prioritizing interoperability and scalability is essential. Choose platforms that integrate cleanly into your existing stack and can grow with your team and customer base. Be clear about the problems you're solving, whether it’s shortening your sales cycle, improving onboarding, or unifying customer support. Look for tools that deliver visibility across departments, encourage cross-functional collaboration, and offer strong developer support.
FAQ Question 3
Treat your internal tech stack like a product: audit it regularly, collect team feedback, and optimize for performance. Invest in training so teams can take full advantage of platform capabilities. Use automation to reduce manual work and build better data flows between teams. Most importantly, align your software choices with your strategic goals -- from product-led growth to enterprise expansion -- so that every tool is contributing to your momentum.