CRM pricing
A median CRM seat costs $474 a year. Half the market sits between $215 and $919.
Median
$474
per seat, per year
Typical range
$215 to $919
the middle half
Top of market
$3,918
95th percentile
Priced on request
27%
of plans
The spread
What each plan tier costs
| Tier | Vendors | Typical range | Median | Relative |
|---|---|---|---|---|
| Starter | 16 | $150 to $405 | $234 | |
| Standard | 9 | $264 to $1,182 | $342 | |
| Growth | 6 | $516 to $762 | $684 | |
| Pro | 15 | $540 to $960 | $708 | |
| Business | 7 | $447 to $993 | $776 | |
| Premium | 7 | $588 to $948 | $708 | |
| Enterprise | 5 | $298 to $1,548 | $948 |
Per seat, per year. Tiers with fewer than 5 vendors behind them are not shown.
What CRM vendors charge
35 of 87 CRM products publish a price, and 26% of them start free.
CRM products
AshbySOC 2
Recruiting & ATS · Best for Startup
Ashby is an all-in-one recruiting platform that combines ATS, CRM, scheduling, and analytics for high-growth companies that want t…
Tiered plans
OctolaneSOC 2
CRM
Octolane is a modern CRM focused on clean account context, AI-assisted workflow speed, and a product experience that feels closer…
Tiered plans · Free trial
Attio
CRM · Best for Startup
Attio is a data-driven, AI-native CRM built on a flexible relational data model that enables teams to customize their sales workfl…
Tiered plans · Free plan
Folk
CRM
Folk is a lightweight, relationship-focused CRM for sales teams, startups, and agencies that combines pipeline management, email c…
Per seat · Free trial
Salesforce
Software
Salesforce is the market-leading customer relationship management platform, uniting sales, service, marketing, and commerce teams…
Freshsales
Software
Freshsales is Freshworks' sales CRM — pipeline management, built-in phone and email, and Freddy AI scoring in an interface reps ac…
Free plan