Best fit
Who should shortlist this first
- CRM buyers
Folk is a lightweight, relationship-focused CRM for sales teams, startups, and agencies that combines pipeline management, email campaigns, AI assistants, and contact enrichment in a simple, collaborative interface.
Pricing
$24-80 / member / month
Reviews
300+
Founded
2020
Team Size
11-50 employees
Current Deal
14-day free trial
About Folk
Folk is a modern CRM built for teams that run on networking, outbound selling, and relationship-driven business development. The platform combines pipeline management, email campaigns, contact enrichment, and AI-powered assistants in a clean, intuitive interface inspired by productivity tools like Notion.
Folk syncs with email, calendar, WhatsApp, and LinkedIn, automatically capturing interactions and enriching contact records. The platform's AI assistants help with data entry, email drafting, and lead scoring, reducing the manual work typically associated with CRM usage.
Trusted by over 3,000 businesses worldwide, Folk is particularly popular with startups, agencies, and small sales teams who need powerful CRM functionality without the complexity of enterprise solutions. The platform integrates with 5,000+ tools via native integrations and Zapier.
Pricing
$24-80 / member / month
Standard: $24/member/month (annual) - Pipelines, email campaigns, enrichment, AI
Premium: $48/member/month (annual) - Custom objects, sequences, dashboards, API
Custom: From $80/member/month - Custom limits, dedicated support
Buyer Fit & Commercial Snapshot
Buyer teams
Common buyer roles
- API Available
- AI-Powered
- Zapier Integration
Commercials
Commercial snapshot
Pricing
$24-80 / member / month
Reviews
300+
Founded
2020
Team Size
11-50 employees
Procurement
Questions to answer before purchase
- Confirm security, access controls, and onboarding ownership directly with the vendor.
- Validate how $24-80 / member / month pricing scales as usage grows.
- Review website and support resources before procurement review.
- Compare the current deal terms against standard packaging and renewal structure.
Buyer-fit and commercial detail available
Create an account to unlock shortlist guidance, commercial context, and procurement notes for Folk.
Stack Fit, Alternatives & Trust
Ecosystem
Commonly evaluated with
CloverMariaDBPrestaShopCoStarAPI AvailableAI-PoweredZapier IntegrationStartup Friendly
Alternatives
Other products buyers may compare
- HubSpot
- Zoho CRM
- Salesforce
- Zoho CRM Plus
- Monday CRM
- Pipedrive
- monday sales CRM
- Attio
Trust
Signals available today
- Users praise Folk for its clean interface and ease of setup compared to heavier CRM platforms. The LinkedIn integration and contact enrichment features are particularly valued by outbound teams. Some users wish for more advanced reporting capabilities.
- LinkedIn company profile available
- Profile refreshed Mar 30, 2026
- Public profile launched Mar 30, 2026
Executive scan
Summary and what a claimed profile unlocks
Folk is a crm product positioned for buyers that want stronger context around pricing, category fit, and real-world proof before committing to a shortlist.
How should buyers evaluate this profile?
Start with category fit, pricing posture, and buyer proof. Then confirm rollout support and procurement readiness directly with the vendor.
What makes the profile stronger after a vendor claims it?
Claimed profiles unlock richer buyer-fit notes, rollout guidance, procurement details, outcome proof, alternatives, and freshness updates.
Deeper stack and trust research available
Create an account to unlock stack guidance, alternatives, and trust signals for Folk.
Case Studies
Enterprise deployment at scale
A mid-market company implemented Folk across 3 departments, reducing operational overhead and consolidating their workflow into a single platform...
ROI within first quarter
After switching to Folk, the team reported measurable improvements in efficiency and a positive return on investment within 90 days...
Case studies available
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Notable Customers
- Aircall
- Alan
- ManoMano
Named customer proof available
Create an account to unlock notable customers, social proof, and deeper buyer research signals for Folk.