HubSpot is an all-in-one CRM platform that provides marketing, sales, customer service, content management, and operations tools. Its free CRM serves as the foundation, with scalable Hubs that grow with businesses from startup to enterprise.
Pricing
$0-500 / seat / month
Reviews
12,000+
Founded
2006
Team Size
5,001-10,000 employees
Current Deal
Free CRM forever; Starter plans with no annual commitment
About HubSpot
HubSpot is a comprehensive customer platform that provides interconnected tools for marketing, sales, customer service, content management, operations, and commerce. The platform is built around a free CRM that supports up to one million contacts, making it one of the most accessible enterprise-grade CRM solutions available.
Marketing Hub provides email marketing, social media management, ad tracking, landing pages, forms, and marketing automation. Sales Hub offers deal tracking, email sequences, meeting scheduling, document management, and AI-powered lead scoring. Service Hub delivers ticketing, knowledge base, customer feedback, and omnichannel support capabilities.
HubSpot's unified data model means that marketing, sales, and service teams all work from the same customer record, eliminating data silos and providing a complete view of every customer interaction. The platform's reporting and analytics tools enable cross-functional visibility into the customer journey.
The platform follows a Hub-based pricing model where each Hub (Marketing, Sales, Service, Content, Operations, Commerce) can be purchased independently at Starter, Professional, or Enterprise tiers. Enterprise features include custom objects, predictive lead scoring, advanced permissions, sandboxes, and SSO. HubSpot is known for its extensive educational content through HubSpot Academy and its large partner ecosystem.
Pricing
$0-500 / seat / month
Free CRM: $0 - Up to 1M contacts, basic tools across all Hubs
Starter: $20/seat/month - Essential marketing, sales, and service tools
Professional: $100-$500/seat/month (varies by Hub) - Advanced automation, reporting
Enterprise: $150-$1,500/seat/month (varies by Hub) - Custom objects, AI lead scoring, SSO
Professional requires $4,500 onboarding; Enterprise requires $12,000 onboarding
Case Studies
Notable Customers
- DoorDash
- Eventbrite