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Alternatives to Klaviyo

Research summary

Choose a Klaviyo alternative around the work you need to retain. Omnisend is a close candidate for store lifecycle flows and coordinated messaging; Customer.io suits an evaluation centered on app events and flexible customer data. Brevo, ActiveCampaign and HubSpot add sales or CRM considerations. Mailchimp connects campaign workflows with Shopify and Salesforce. MailerLite and Kit merit a look for publishing, digital products and paid newsletters, while GetResponse brings courses and webinars into the decision. AWeber offers a documented asset-migration service. Klaviyo’s RFM, product analysis and unified customer data deserve their own checks: an email automation feature alone does not demonstrate an equivalent replacement. The comparisons below identify specific workflows to test; their source dates remain visible so you can distinguish retained evidence from a fresh vendor check.

klaviyo.com [1]klaviyo.com [2]omnisend.com [3]customer.io [4]customer.io [5]brevo.com [6]activecampaign.com [7]hubspot.com [8]mailchimp.com [9]mailerlite.com [10]kit.com [11]getresponse.com [12]aweber.com [13]Last verified

10 alternatives

  1. 1Stores replacing cart recovery, post-purchase messaging and coordinated email, SMS and push campaigns.

    Omnisend

    Marketing Automation

    Omnisend is a close candidate for the store-marketing work inside Klaviyo: purchase-based audiences, cart recovery, product recommendations and automated email, SMS and push. Assess it around the lifecycle flows you run, while separately checking the Klaviyo data-platform and analytics requirements that matter to you.

    Email marketingSMS marketingSubscriber segmentation
    Compare

    Reasons to choose Omnisend

    • Prebuilt workflows cover abandoned carts, browse recovery, post-purchase follow-ups and win-backs. omnisend.com
    • Purchase and engagement segments update automatically, with product recommendations based on purchases, browsing and custom rules. omnisend.com [1]omnisend.com [2]

    Tradeoffs from Klaviyo

    • Klaviyo documents RFM analysis and a customer data platform; Omnisend documents a lifecycle map and behavior-based segments. Compare the actual customer groups and reporting outputs you need instead of treating those features as equivalent. klaviyo.com [1]klaviyo.com [2]omnisend.com [3]
    Switching from Klaviyo to Omnisend

    Before you switch

    • Rebuild one Klaviyo customer-action flow in Omnisend and test its entry event, audience rules, channel sequence and product recommendations before moving the remaining flows. klaviyo.com [1]omnisend.com [2]omnisend.com [3]
    • Omnisend advertises assistance moving flows, lists and templates. Confirm which parts of your Klaviyo setup the service covers, including any data-platform configuration, and agree the schedule before relying on it. klaviyo.com [1]klaviyo.com [2]omnisend.com [3]

    Vendor sources: klaviyo.com [1]klaviyo.com [2]omnisend.com [3]omnisend.com [4]omnisend.com [5]

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  2. 2Product teams coordinating onboarding and lifecycle messages from profile data, events and custom objects.

    Customer.io

    Customer Journey Orchestration

    Customer.io is worth testing when the reason to leave Klaviyo is a shift toward app behavior, custom objects and event-driven lifecycle messaging. Both document behavior-based automation; Customer.io provides explicit event, relationship, webhook and segment triggers alongside transactional messaging.

    Marketing automationSubscriber segmentationSMS marketing
    Compare

    Reasons to choose Customer.io

    • The visual workflow builder supports email, push, in-app, SMS and additional channels, plus transactional messages such as password resets and receipts. customer.io
    • Segments combine profile data, events and behavior, while automation can start from events, forms, relationships, dates and webhooks. customer.io [1]customer.io [2]

    Tradeoffs from Klaviyo

    • Klaviyo provides order-based RFM analysis and product analysis. Customer.io describes flexible data and dynamic segments; explicitly test how your commerce audiences and reporting will be represented instead of assuming those analytics transfer with a contact import. klaviyo.com [1]customer.io [2]customer.io [3]customer.io [4]
    Switching from Klaviyo to Customer.io

    Before you switch

    • Map the behavioral, transactional and engagement data feeding Klaviyo into the people, events and custom objects your Customer.io journeys will use. Validate each trigger against test events before enabling sends. klaviyo.com [1]klaviyo.com [2]customer.io [3]customer.io [4]
    • For each current Klaviyo flow, distinguish marketing automation from transactional messaging and test the corresponding Customer.io journey and API or webhook connection separately. klaviyo.com [1]customer.io [2]

    Vendor sources: klaviyo.com [1]klaviyo.com [2]customer.io [3]customer.io [4]customer.io [5]customer.io [6]

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  3. 3Teams evaluating sales pipelines, customer identity and transactional email alongside marketing automation.

    Brevo

    Marketing Automation Platforms

    Brevo offers a different consolidation path from Klaviyo: marketing automation, deal pipelines, identity resolution and transactional email. It is a candidate when the switch also needs to connect sales activity with customer messaging, rather than only replace purchase-driven email flows.

    Marketing automationSales pipeline managementSubscriber segmentationShopify integration
    Compare

    Reasons to choose Brevo

    • Segments can use website activity, campaign engagement and custom events, and workflows can contain multiple automated steps. brevo.com
    • Brevo documents Shopify purchase and abandoned-cart synchronization, plus APIs and SMTP for transactional email. brevo.com [1]brevo.com [2]

    Tradeoffs from Klaviyo

    • Klaviyo documents order-based RFM and product analysis; Brevo documents deal pipelines and identity resolution. Decide which commerce analytics you need to reproduce and which sales processes you want to add before choosing a replacement architecture. klaviyo.com [1]brevo.com [2]brevo.com [3]
    Switching from Klaviyo to Brevo

    Before you switch

    • For a Shopify store, test Brevo’s purchase and abandoned-cart data against the customer actions that start your Klaviyo flows. Recheck segment membership and recovery messages before cutover. klaviyo.com [1]brevo.com [2]brevo.com [3]
    • Review how Klaviyo’s unified customer data will map to Brevo’s identity keys and sales records, including which system will own each identifier. klaviyo.com [1]brevo.com [2]brevo.com [3]

    Vendor sources: klaviyo.com [1]brevo.com [2]brevo.com [3]brevo.com [4]brevo.com [5]klaviyo.com [6]

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  4. 4Teams evaluating sales CRM, lead scoring and automated marketing together.

    ActiveCampaign

    Marketing Automation

    ActiveCampaign is a candidate when moving away from Klaviyo also means bringing sales CRM and marketing automation into the same evaluation. Its documented CRM, automation recipes, lead scoring and attribution give a different starting point from Klaviyo’s order-value segments and product analysis.

    CRM
    Compare

    Reasons to choose ActiveCampaign

    Tradeoffs from Klaviyo

    Switching from Klaviyo to ActiveCampaign

    Before you switch

    Vendor sources: klaviyo.com [1]activecampaign.com [2]activecampaign.com [3]activecampaign.com [4]activecampaign.com [5]klaviyo.com [6]

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  5. 5Publishers and businesses combining email with websites, digital downloads or paid newsletters.

    MailerLite

    Email Marketing

    MailerLite is a candidate when the work you want to carry forward from Klaviyo centers on email, audience growth and publishing. Its saved pages describe website and app triggers, landing pages, websites, digital downloads and paid newsletters, making it useful to evaluate for a publishing-led business.

    Email automationLanding pagesNewsletter publishing
    Compare

    Reasons to choose MailerLite

    • Email editing, landing pages and a website builder sit alongside digital-product sales and recurring paid subscriptions. mailerlite.com
    • MailerLite documents triggered messages based on website or app activity, prebuilt email workflows and store integration. mailerlite.com

    Tradeoffs from Klaviyo

    • Klaviyo documents coordinated email, SMS and push flows, plus RFM and product analysis. MailerLite’s cited strengths here are publishing and email workflows; validate every channel and commerce-analysis requirement separately before reducing the scope of your stack. klaviyo.com [1]mailerlite.com [2]
    Switching from Klaviyo to MailerLite

    Before you switch

    • MailerLite advertises help importing subscribers, templates and automations. Confirm which of your Klaviyo flows can be moved, then test their website or app triggers and store connections in the new setup. klaviyo.com [1]mailerlite.com [2]mailerlite.com [3]
    • Rebuild the forms that feed your Klaviyo audience and test the intended MailerLite landing-page or paid-subscription journey from signup through the first email. klaviyo.com [1]mailerlite.com [2]

    Vendor sources: klaviyo.com [1]klaviyo.com [2]mailerlite.com [3]mailerlite.com [4]

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  6. 6Businesses seeking assistance moving email assets, especially when PayPal purchases drive subscriber tags and campaigns.

    AWeber

    Email Marketing

    AWeber is a candidate for an email-focused move from Klaviyo where migration assistance matters. Its saved pages identify the assets its team can move, and its PayPal integration can tag purchasers and start automated campaigns; test those concrete workflows against your current Klaviyo setup.

    Email automationEcommerce integrations

    Price$14.99+ / month

    Compare

    Reasons to choose AWeber

    • AWeber’s migration scope lists subscribers, lists and tags, signup forms, campaigns, automations, landing pages and up to three email templates. aweber.com
    • Its PayPal integration can add subscribers, apply tags for purchased products and initiate automated campaigns. aweber.com

    Tradeoffs from Klaviyo

    • A list-and-template migration does not establish a replacement for Klaviyo’s unified customer data, RFM or product analysis. Evaluate those requirements separately from AWeber’s documented email and migration tools. klaviyo.com [1]klaviyo.com [2]aweber.com [3]
    Switching from Klaviyo to AWeber

    Before you switch

    • Compare your Klaviyo flows and customer data with AWeber’s advertised migration checklist, confirm the template allowance and identify any assets requiring separate work before scheduling the move. klaviyo.com [1]klaviyo.com [2]aweber.com [3]
    • For a PayPal-driven journey, test the purchased-product tag and resulting AWeber campaign against the customer action that currently starts your Klaviyo flow. klaviyo.com [1]aweber.com [2]

    Vendor sources: klaviyo.com [1]klaviyo.com [2]aweber.com [3]aweber.com [4]

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  7. 7Teams coordinating marketing with CRM records, deal pipelines and customer service.

    HubSpot

    CRM

    HubSpot is a candidate when moving from Klaviyo is part of a broader CRM, sales and service decision. Its saved pages describe CRM-driven personalized emails, connected forms, deal pipelines and marketing attribution, giving you a customer-platform approach to compare with Klaviyo’s commerce data and flows.

    Email automationContact managementSales pipeline managementSignup forms

    Price$20+ / seat / month

    Compare

    Reasons to choose HubSpot

    • HubSpot documents emails personalized from CRM data and forms that feed unified customer records. hubspot.com
    • Its marketing reporting includes multi-touch revenue attribution and customer-journey analytics; the cited platform also covers sales and service. hubspot.com

    Tradeoffs from Klaviyo

    • Klaviyo’s RFM and product analysis focus on orders and products; HubSpot’s cited reporting includes revenue attribution and customer journeys. Establish the metrics and purchase-based audiences you must preserve before deciding how much of the wider platform to adopt. klaviyo.com [1]hubspot.com [2]hubspot.com [3]
    Switching from Klaviyo to HubSpot

    Before you switch

    • Define how the behavioral, transactional and engagement data unified in Klaviyo will relate to HubSpot CRM records. Test a form submission and a personalized email with the same sample customer before moving production audiences. klaviyo.com [1]hubspot.com [2]
    • Recreate a representative Klaviyo flow and compare the resulting customer journey and revenue reporting in HubSpot. Validate your success criteria before extending the setup to deal pipelines or service workflows. klaviyo.com [1]hubspot.com [2]hubspot.com [3]

    Vendor sources: klaviyo.com [1]klaviyo.com [2]hubspot.com [3]hubspot.com [4]

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  8. 8Teams combining Shopify campaigns with Salesforce lead synchronization and audience feedback.

    Mailchimp

    Email Marketing

    Mailchimp is a candidate for teams moving from Klaviyo to a campaign workflow connected to Shopify and Salesforce. Its saved documentation lists behavioral targeting, dynamic content, automation flows and transactional email; compare those tools with the commerce audiences and analytics you currently depend on in Klaviyo.

    Marketing automationA/B testingShopify integrationTransactional email
    Compare

    Reasons to choose Mailchimp

    • The Shopify integration synchronizes customer, product and purchase data; the Salesforce integration synchronizes subscribers and leads. mailchimp.com
    • A/B testing, behavioral targeting and dynamic content give concrete tools to assess for campaign testing and personalization. mailchimp.com

    Tradeoffs from Klaviyo

    • Klaviyo’s RFM and product analysis answer commerce-specific questions. Mailchimp’s Google Analytics connection provides insights using campaign, website or landing-page data; compare your required measures and audience rules directly before calling the reporting interchangeable. klaviyo.com [1]mailchimp.com [2]
    Switching from Klaviyo to Mailchimp

    Before you switch

    • Use a test Shopify customer and purchase to check the Mailchimp data sync, then recreate a Klaviyo action-triggered campaign using the intended Mailchimp automation and targeting rules. klaviyo.com [1]mailchimp.com [2]
    • If Salesforce will become part of the new setup, reconcile its lead identifiers with Klaviyo customer records before enabling the Mailchimp subscriber sync. klaviyo.com [1]mailchimp.com [2]

    Vendor sources: klaviyo.com [1]mailchimp.com [2]klaviyo.com [3]

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  9. 9Creators selling digital products or paid newsletters while nurturing a segmented email audience.

    Kit

    Email Marketing

    Kit is a candidate for a creator business whose Klaviyo use is mainly email funnels and audience nurturing. Kit’s documented paid newsletters, digital-product sales, behavior-based visual automations and subscriber tags are a different publishing workflow from Klaviyo’s order-value and product analytics.

    Email automationSubscriber segmentationNewsletter publishing
    Compare

    Reasons to choose Kit

    • Kit combines newsletter subscriptions and digital-product selling with welcome, launch and nurture campaigns. kit.com
    • Its visual builder supports behavior-based funnels and split paths; subscriber tags can also control conditional email content. kit.com

    Tradeoffs from Klaviyo

    • Klaviyo’s RFM groups and product analysis are based on commerce behavior. Kit’s cited audience tools organize subscribers through tags, segments and conditional content; test the exact purchase-based audiences you need instead of assuming those are the same model. klaviyo.com [1]kit.com [2]
    Switching from Klaviyo to Kit

    Before you switch

    • Choose one Klaviyo customer-action flow and rebuild its paths in Kit’s visual automation builder. Define the tags and segment rules that should control each message, then test the conditional content. klaviyo.com [1]kit.com [2]
    • Inventory the integrations feeding Klaviyo before moving. Kit documents API access for custom integrations; confirm the connector or development work needed for each data source before switching live journeys. klaviyo.com [1]kit.com [2]

    Vendor sources: klaviyo.com [1]kit.com [2]klaviyo.com [3]

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  10. 10Businesses evaluating content monetization and webinars alongside automated email marketing.

    GetResponse

    Email Marketing

    GetResponse is a candidate when replacing Klaviyo is part of adding courses, paid newsletters or webinars to your marketing. Its Creator plan brings those tools together with automation and ecommerce features, while its documented triggers include abandoned carts, visited URLs and events.

    Marketing automationContact importContact exportLanding pages

    Price$15.60+ / month

    Compare

    Reasons to choose GetResponse

    • The cited Creator plan combines courses, paid newsletters, automation, ecommerce tools and webinars. getresponse.com
    • GetResponse documents contact import and export, tags, scoring, landing pages, signup forms and several behavior-based automation triggers. getresponse.com

    Tradeoffs from Klaviyo

    • A bundle with courses and webinars answers a different need from Klaviyo’s RFM and product analysis. Check the GetResponse plan and reporting against the commerce segments you rely on rather than selecting on the number of bundled features. klaviyo.com [1]getresponse.com [2]
    Switching from Klaviyo to GetResponse

    Before you switch

    • Map the customer actions that start your Klaviyo flows to GetResponse’s cart, URL or event triggers, then test the tags and scores used in each journey. klaviyo.com [1]getresponse.com [2]
    • Use a small contact import to validate the customer attributes needed for your current Klaviyo segments. Test the new signup form and automation path before moving the full audience. klaviyo.com [1]klaviyo.com [2]getresponse.com [3]

    Vendor sources: klaviyo.com [1]getresponse.com [2]klaviyo.com [3]

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