Klaviyo vs Omnisend

Vendor decision canvas

Evidence sheet
Vendor 1
Klaviyo logo
KlaviyoMarketing Automation

Klaviyo is an email and SMS marketing automation platform built for e-commerce, providing data-driven customer segmentation and personalized messaging.

$20+ / monthPriceNo reviewsRating2012Founded
Vendor 2
Omnisend logo
OmnisendMarketing Automation

Omnisend is an e-commerce marketing automation platform providing email, SMS, and push notification campaigns with pre-built automations tailored for online stores.

No reviewsRating2014Founded
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Klaviyo + Omnisend can move into a shared evaluation.

Evidence sheet

2-vendor view
Vendor evidence comparison for Klaviyo, Omnisend
Vendor 1
Klaviyo logo
Klaviyo
Marketing Automation

Power smarter digital relationships.

Vendor 2
Omnisend logo
Omnisend
Marketing Automation

E-commerce marketing automation.

Overview
CategoryMarketing AutomationMarketing Automation
What it isKlaviyo is an email and SMS marketing automation platform built for e-commerce, providing data-driven customer segmentation and personalized messaging.Omnisend is an e-commerce marketing automation platform providing email, SMS, and push notification campaigns with pre-built automations tailored for online stores.
Pricing
Price$20+ / monthNot available
Pricing modelTiered plansTiered plans
Free optionsFree plan, No free trialFree plan, Free trial
Company
Founded20122014
Team size1,001-5,000 employees201-500 employees
HeadquartersBoston, MassachusettsLondon, United Kingdom
Featured clientsGlossier, Hydro Flask, Unilever, FILAE-commerce stores, Shopify merchants, DTC brands

Where these sit in Marketing Automation

  • Klaviyo$20 / month
  • Marketing Automation median$97 / month

Typical monthly range: $39–$249 per seat. 42% are priced on request.

See the whole Marketing Automation market

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