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HubSpot vs Klaviyo

People
KlaviyoMarketing Automation
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Price
Published entry price
$20+per seat / month
Published entry price
$20+per month

CRM

Annual estimate10 people, entry price
$2,400+
10 people
$240+
Flat rate
Offer
Up to 30% off
Live now
No offer right now
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CRM

Overview
Focus
CRM
Marketing Automation
Product
HubSpot is an all-in-one CRM platform that provides marketing, sales, customer service, content management, and operations tools. Its free CRM serves as the foundation, with scalable Hubs that grow with businesses from startup to enterprise.
Klaviyo is an email and SMS marketing automation platform built for e-commerce, providing data-driven customer segmentation and personalized messaging.
Headquarters
Cambridge, Massachusetts
Boston, Massachusetts
Company size
5,001-10,000 employees
1,001-5,000 employees
Founded
2006
2012
Pricing details
Plan
Published entry price
Published entry price
Published rate
$20+ / seat / month
$20+ / month
Billable seats
10
Flat rate
Free options
Free plan
Free plan
Source updated
Oct 29, 2026
Nov 2, 2026

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CRM