Best fit
Who should shortlist this first
- Marketing Automation buyers
- Marketing Teams
- Food & Beverage teams
- Pharmaceuticals teams
ActiveCampaign is a marketing automation and CRM platform that combines email marketing, automation workflows, sales CRM, and messaging. It helps businesses personalize customer experiences at scale.
Pricing
$15-145 / month
Reviews
2,500+
Founded
2003
Team Size
501-1,000 employees
Current Deal
14-day free trial on all plans
About ActiveCampaign
ActiveCampaign is an intelligent marketing automation platform that helps businesses of all sizes create personalized customer experiences. It combines email marketing, marketing automation, CRM, and sales automation in a single platform.
The visual automation builder lets users create sophisticated customer journeys that trigger based on behavior, engagement, and custom events. From welcome series to abandoned cart recovery, automations run 24/7 to nurture leads and drive conversions.
ActiveCampaign's CRM provides pipeline management, lead scoring, and win probability predictions. The platform supports email, SMS, site messaging, and Facebook Custom Audiences for truly omnichannel engagement.
With over 950 integrations including Shopify, WordPress, Salesforce, and Zapier, ActiveCampaign fits into any tech stack. Its machine learning features optimize send times, predict outcomes, and segment audiences automatically.
Pricing
$15-145 / month
Starter: $15/month - 1 user, email marketing, inline forms
Plus: $49/month - 1 user, automations, landing pages, CRM
Pro: $79/month - 3 users, predictive sending, split automations
Enterprise: $145/month - 5 users, custom objects, custom reporting
Buyer Fit & Commercial Snapshot
Buyer teams
Common buyer roles
- Marketing Teams
- AI-Powered
- API Available
- Zapier Integration
Commercials
Commercial snapshot
Pricing
$15-145 / month
Reviews
2,500+
Founded
2003
Team Size
501-1,000 employees
Procurement
Questions to answer before purchase
- Confirm security, access controls, and onboarding ownership directly with the vendor.
- Validate how $15-145 / month pricing scales as usage grows.
- Review website and support resources before procurement review.
- Compare the current deal terms against standard packaging and renewal structure.
Buyer-fit and commercial detail available
Create an account to unlock shortlist guidance, commercial context, and procurement notes for ActiveCampaign.
Stack Fit, Alternatives & Trust
Ecosystem
Commonly evaluated with
InformaticaSlackPrometheusOracle ERP CloudAI-PoweredAPI AvailableZapier IntegrationCustom Workflows
Alternatives
Other products buyers may compare
- Hootsuite
- HubSpot Marketing
- Mailchimp
- Yotpo
- Buffer
- SendGrid
- Judge.me
Trust
Signals available today
- Users praise ActiveCampaign's powerful visual automation builder and strong email deliverability rates. The CRM integration is valued by sales teams. Some note the learning curve for complex automation setups.
- LinkedIn company profile available
- Profile refreshed Mar 25, 2026
- Public profile launched Mar 25, 2026
Executive scan
Summary and what a claimed profile unlocks
ActiveCampaign is a marketing automation product positioned for buyers that want stronger context around pricing, category fit, and real-world proof before committing to a shortlist.
How should buyers evaluate this profile?
Start with category fit, pricing posture, and buyer proof. Then confirm rollout support and procurement readiness directly with the vendor.
What makes the profile stronger after a vendor claims it?
Claimed profiles unlock richer buyer-fit notes, rollout guidance, procurement details, outcome proof, alternatives, and freshness updates.
Deeper stack and trust research available
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Case Studies
Enterprise deployment at scale
A mid-market company implemented ActiveCampaign across 3 departments, reducing operational overhead and consolidating their workflow into a single platform...
ROI within first quarter
After switching to ActiveCampaign, the team reported measurable improvements in efficiency and a positive return on investment within 90 days...
Case studies available
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Notable Customers
- Hipcooks
- Koia
- Museum of Science and Industry
Named customer proof available
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