ActiveCampaign vs Klaviyo

Vendor decision canvas

Evidence sheet
Vendor 1
ActiveCampaign logo
ActiveCampaignMarketing Automation

ActiveCampaign is a marketing automation and CRM platform that combines email marketing, automation workflows, sales CRM, and messaging. It helps businesses personalize customer experiences at scale.

No reviewsRating2003Founded
Vendor 2
Klaviyo logo
KlaviyoMarketing Automation

Klaviyo is an email and SMS marketing automation platform built for e-commerce, providing data-driven customer segmentation and personalized messaging.

$20+ / monthPriceNo reviewsRating2012Founded
Carry this decision forward

ActiveCampaign + Klaviyo can move into a shared evaluation.

Evidence sheet

2-vendor view
Vendor evidence comparison for ActiveCampaign, Klaviyo
Vendor 1
ActiveCampaign logo
ActiveCampaign
Marketing Automation

Grow your business with customer experience automation

Vendor 2
Klaviyo logo
Klaviyo
Marketing Automation

Power smarter digital relationships.

Overview
CategoryMarketing AutomationMarketing Automation
What it isActiveCampaign is a marketing automation and CRM platform that combines email marketing, automation workflows, sales CRM, and messaging. It helps businesses personalize customer experiences at scale.Klaviyo is an email and SMS marketing automation platform built for e-commerce, providing data-driven customer segmentation and personalized messaging.
Pricing
PriceNot available$20+ / month
Pricing modelTiered plansTiered plans
Free optionsNo free plan, Free trialFree plan, No free trial
Company
Founded20032012
Team size501-1,000 employees1,001-5,000 employees
HeadquartersChicago, IllinoisBoston, Massachusetts
Featured clientsHipcooks, Koia, Museum of Science and IndustryGlossier, Hydro Flask, Unilever, FILA

Where these sit in Marketing Automation

  • Klaviyo$20 / month
  • Marketing Automation median$97 / month

Typical monthly range: $39–$249 per seat. 42% are priced on request.

See the whole Marketing Automation market

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