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ActiveCampaign vs Klaviyo

ActiveCampaign logo
ActiveCampaignMarketing Automation
Klaviyo logo
KlaviyoMarketing Automation

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ActiveCampaign logo
ActiveCampaign
Klaviyo logo
Klaviyo
Overview
TaglineGrow your business with customer experience automationPower smarter digital relationships.
DescriptionActiveCampaign is a marketing automation and CRM platform that combines email marketing, automation workflows, sales CRM, and messaging. It helps businesses personalize customer experiences at scale.Klaviyo is an email and SMS marketing automation platform built for e-commerce, providing data-driven customer segmentation and personalized messaging.
CategoryMarketing AutomationMarketing Automation
Company
Founded20032012
Team size501-1,000 employees1,001-5,000 employees
HeadquartersChicago, IllinoisBoston, Massachusetts
Featured clientsHipcooks, Koia, Museum of Science and IndustryGlossier, Hydro Flask, Unilever, FILA

Where these sit in Marketing Automation

  • ActiveCampaign$180
  • Marketing Automation median$1,164

Per seat, per year, across 14 products publishing a price. Half of Marketing Automation sits between $468 and $2,388, and 44% of its plans are priced on request. Klaviyo states a range rather than a single yearly figure, so it is not marked here.

See the whole Marketing Automation market

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