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Kit (formerly ConvertKit) is an email marketing platform built specifically for creators including bloggers, podcasters, musicians, and online course creators. It focuses on subscriber growth, email automation, and monetization.

Pricing

$25-50 / month

Founded

2013

Team size

51-200 employees

Headquarters

Boise, Idaho

Product Preview

Kit preview

Preview from kit.com

At a glance

Best for

Solo / freelancer, Startup (1-50), Small business (51-200)

Pricing model

Tiered plans

Try before you buy

Integrates with

PatreonCanvaGIPHYCircleTransistor.fm+5

Security

SOC 2ISO 27001GDPRCCPA

About Kit

Kit, formerly known as ConvertKit, is an email marketing platform purpose-built for creators who want to grow their audience and earn a living from their craft. It provides simple yet powerful tools for building subscriber lists, creating automated email sequences, and selling digital products.

The platform's visual automation builder helps creators design customer journeys that deliver the right content at the right time. Tag-based subscriber management replaces traditional list-based systems, providing flexible segmentation without duplicates.

Kit's commerce features let creators sell digital products, subscriptions, and paid newsletters directly through the platform with no additional tools needed. Landing pages and signup forms are designed to maximize conversion rates.

With a focus on deliverability and plain-text-first email design, Kit helps creators build authentic connections with their audiences. The Creator Network feature helps creators cross-promote and grow their subscriber bases collaboratively.

Buyer Fit & Positioning

Procurement & Fit

Structured facts from the vendor to help your security, finance, and procurement reviews move faster.

Trust

Security & compliance

SOC 2ISO 27001GDPRCCPA

SLA uptime target: Not specified

Security review turnaround: Not specified

DPA available: Not specified

Pricing

Commercial model

Pricing model: Tiered plans

Free trial: Yes

Free plan: Yes

Contract minimum: Not specified

Procurement

Purchasing & legal

The vendor hasn’t added purchasing & legal details yet.

Fit

Best-fit company size

Solo / freelancerStartup (1-50)Small business (51-200)

Implementation & Procurement

Commercial Fit & Ecosystem

Proof, Outcomes & Momentum

Alternatives, Migration & Buyer Objections