Best fit
Who should shortlist this first
- Marketing Automation buyers
- Content Creators
- Marketing Teams
- Retailers
- E-commerce teams
Klaviyo is an email and SMS marketing automation platform built for e-commerce, providing data-driven customer segmentation and personalized messaging.
Pricing
$0-100+ / month
Reviews
1,300+
Founded
2012
Team Size
1,001-5,000 employees
Current Deal
3 months free for new teams
About Klaviyo
Klaviyo is a marketing automation platform purpose-built for e-commerce businesses. It unifies email marketing, SMS marketing, mobile push notifications, and reviews into a single platform with deep integration into online stores.
Core capabilities include behavioral segmentation based on purchase history and browsing data, predictive analytics for customer lifetime value and churn risk, pre-built automation flows for abandoned carts, welcome series, and post-purchase follow-ups, and A/B testing across all channels.
Klaviyo differentiates itself through its native e-commerce integrations (Shopify, BigCommerce, WooCommerce, Magento) that provide real-time customer data for segmentation without requiring a separate CDP. Its data model is built around e-commerce events.
The platform scales from small Shopify stores on the free tier to enterprise brands sending millions of messages monthly.
Pricing
$0-100+ / month
Free: $0 - Up to 250 contacts, 500 email sends/month
Email: Starting at $20/month - Scales with contact count
Email and SMS: Starting at $35/month - Email + SMS credits
Pricing scales based on number of contacts. All plans include segmentation and automation.
Buyer Fit & Commercial Snapshot
Buyer teams
Common buyer roles
- Content Creators
- Marketing Teams
- Retailers
- API Available
- AI-Powered
- Usage-Based Pricing
Commercials
Commercial snapshot
Pricing
$0-100+ / month
Reviews
1,300+
Founded
2012
Team Size
1,001-5,000 employees
Procurement
Questions to answer before purchase
- Confirm security, access controls, and onboarding ownership directly with the vendor.
- Validate how $0-100+ / month pricing scales as usage grows.
- Review website and support resources before procurement review.
- Compare the current deal terms against standard packaging and renewal structure.
Buyer-fit and commercial detail available
Create an account to unlock shortlist guidance, commercial context, and procurement notes for Klaviyo.
Stack Fit, Alternatives & Trust
Ecosystem
Commonly evaluated with
Webex SuiteNetlifyAdobe PhotoshopInfluxDataAPI AvailableAI-PoweredUsage-Based Pricing
Alternatives
Other products buyers may compare
- Hootsuite
- HubSpot Marketing
- Mailchimp
- Yotpo
- Buffer
- SendGrid
- Judge.me
- ActiveCampaign
Trust
Signals available today
- E-commerce brands praise Klaviyo's deep Shopify integration and the effectiveness of its pre-built automation flows. Revenue attribution reporting is highly valued. Some users note pricing increases significantly as contact lists grow.
- LinkedIn company profile available
- Profile refreshed Jun 23, 2025
- Public profile launched Jun 23, 2025
Executive scan
Summary and what a claimed profile unlocks
Klaviyo is a marketing automation product positioned for buyers that want stronger context around pricing, category fit, and real-world proof before committing to a shortlist.
How should buyers evaluate this profile?
Start with category fit, pricing posture, and buyer proof. Then confirm rollout support and procurement readiness directly with the vendor.
What makes the profile stronger after a vendor claims it?
Claimed profiles unlock richer buyer-fit notes, rollout guidance, procurement details, outcome proof, alternatives, and freshness updates.
Deeper stack and trust research available
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Case Studies
Enterprise deployment at scale
A mid-market company implemented Klaviyo across 3 departments, reducing operational overhead and consolidating their workflow into a single platform...
ROI within first quarter
After switching to Klaviyo, the team reported measurable improvements in efficiency and a positive return on investment within 90 days...
Case studies available
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Notable Customers
- Glossier
- Hydro Flask
- Unilever
- FILA
Named customer proof available
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