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Customer.io is a customer engagement platform that enables marketing and product teams to send targeted, behavior-driven emails, push notifications, SMS, and in-app messages using real-time customer data.

Pricing

$100-1,000+ / month

Founded

2012

Team size

201-500 employees

Headquarters

Portland, Oregon

Current deal

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Customer.io preview

Preview from customer.io

At a glance

Pricing model

Tiered plans

Try before you buy

Free trial

Integrates with

SlackCustom SMTPWebhooksAPI connectionsData warehouse destinations+5

Security

SOC 2GDPRHIPAACCPA

About Customer.io

Customer.io is a versatile messaging platform that enables teams to create and send targeted communications based on real-time customer behavior and data. The platform supports email, push notifications, SMS, in-app messages, and webhooks in automated, data-driven workflows.

Unlike traditional email marketing tools, Customer.io is built for behavioral targeting, allowing teams to trigger messages based on specific user actions, attributes, and segments. The visual workflow builder makes it easy to create complex multi-channel campaigns without engineering support.

Customer.io serves both B2B and B2C companies, with particular strength among product-led growth companies that need sophisticated event-driven messaging. The platform's data-first approach and developer-friendly API make it a popular choice for technical teams.

Procurement & Fit

Structured facts from the vendor to help your security, finance, and procurement reviews move faster.

Trust

Security & compliance

SOC 2GDPRHIPAACCPA

SLA uptime target: Not specified

Security review turnaround: Not specified

DPA available: Not specified

Pricing

Commercial model

Pricing model: Tiered plans

Free trial: Yes

Free plan: No

Contract minimum: Not specified

Procurement

Purchasing & legal

The vendor hasn’t added purchasing & legal details yet.

Fit

Best-fit company size

Company-size fit has not been specified yet.

Buyer Fit & Positioning

Implementation & Procurement

Commercial Fit & Ecosystem

Proof, Outcomes & Momentum

Alternatives, Migration & Buyer Objections