Alternatives to Beeswax (Freewheel)

Playwire

Programmatic Advertising

Playwire offers video advertising solutions with programmatic capabilities and real-time optimization, overlapping with Beeswax's video-focused offerings. However, Playwire emphasizes publisher-side monetization and full-stack ad formats (display, video, high-impact), while Beeswax is primarily a buy-side DSP/BaaS platform, making them partial rather than direct substitutes.

BrightRoll

Programmatic Advertising

Video advertising platform (Yahoo DSP) with programmatic video, CTV, and audience targeting for brands.

Amobee

Programmatic Advertising

Independent programmatic advertising platform with DSP and SSP now part of Nexxen for media buying.

FroggyAds

Programmatic Advertising

FroggyAds is a self-serve DSP and global ad network for advertisers, media buyers and agencies. Run campaigns across six ad formats with audience targeting, SmartCPC bidding, source controls and reporting. Minimum advertising deposit: $50.

Programmatic advertising and CTV platform with Illumin journey-based planning for brands and agencies.

AdLib Digital

Programmatic Advertising

Simplified programmatic advertising platform with premium inventory access and automated campaign optimization.

Choozle

Programmatic Advertising

Self-serve digital advertising platform making programmatic buying accessible to mid-market brands and agencies with audience targeting and real-time bidding.

Cognitiv

Programmatic Advertising

AI-powered programmatic advertising company using deep learning algorithms to build custom advertiser models for media buying.

PubMatic

Programmatic Advertising

Independent sell-side platform offering publishers advanced programmatic advertising infrastructure with header bidding, private marketplaces, and CTV solutions.

Adform

Programmatic Advertising

Adform is an independent advertising technology platform providing DSP, ad server, DMP, and SSP capabilities for programmatic media buying across channels.