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Security & compliance
The vendor hasn’t added security or compliance details yet.
Video advertising platform (Yahoo DSP) with programmatic video, CTV, and audience targeting for brands.
Pricing
Custom quote
Founded
2006
Team size
1,001-5,000 employees
Headquarters
San Francisco, CA
About BrightRoll
BrightRoll was a programmatic video advertising platform (DSP/SSP) acquired by Yahoo; its capabilities now live under the Yahoo DSP and Yahoo Ad Tech brands. The platform lets advertisers and agencies buy display, video, native, and connected-TV inventory programmatically across Yahoo's owned properties and the open web. It targets brand advertisers, agencies, and media buyers.
Procurement & Fit
Structured facts from the vendor to help your security, finance, and procurement reviews move faster.
Pricing
Commercial model
Pricing model: Custom quote
Free trial: No
Free plan: No
Contract minimum: Not specified
Procurement
Purchasing & legal
The vendor hasn’t added purchasing & legal details yet.
Fit
Best-fit company size
Company-size fit has not been specified yet.
Buyer Fit & Positioning
Implementation & Procurement
Commercial Fit & Ecosystem
Proof, Outcomes & Momentum
Alternatives, Migration & Buyer Objections
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BrightRoll
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