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Beeswax (Freewheel) vs Playwire

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Beeswax (Freewheel)Programmatic Advertising

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Programmatic Advertising

Overview

Focus

Programmatic Advertising

Product

Programmatic DSP platform from Comcast Freewheel enabling custom bidding and advanced TV buying.

Publisher monetization platform specializing in video and programmatic for gaming and lifestyle sites.

Website

Headquarters

New York, New York

Boca Raton, Florida

Company size

51-200 employees

Founded

2014

2008

Pricing details

Source updated

Nov 1, 2026

Nov 2, 2026

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