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Beeswax (Freewheel) vs Playwire

Beeswax (Freewheel) logo
Beeswax (Freewheel)Programmatic Advertising
CustomPublished price
Playwire logo
PlaywireProgrammatic Advertising
Beeswax (Freewheel) logo
Beeswax (Freewheel)
Programmatic Advertising

Powering the Programmatic Ecosystem

Playwire logo
Playwire
Programmatic Advertising

Maximizing ad revenue for publishers with the most publisher-friendly AdTech platform in the world

Overview
CategoryProgrammatic AdvertisingProgrammatic Advertising
What it isProgrammatic DSP platform from Comcast Freewheel enabling custom bidding and advanced TV buying.Publisher monetization platform specializing in video and programmatic for gaming and lifestyle sites.
Pricing
Published priceCustom
Rebranded: Beeswax (acquired by FreeWheel/Comcast in 2020) now operates as FreeWheel's demand-side platform / Bidder-as-a-Service ('Buyer Cloud'). Enterprise ad-tech contracts are…
Priced as an ad-revenue share rather than a subscription; publishers pay nothing up front and Playwire retains a percentage of the ad revenue it generates. The exact split is nego…
Pricing modelCustom quoteCustom quote
Free optionsNo free plan · No free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20142008
Team size51-200 employees51-200 employees
HeadquartersNew York, NYBoca Raton, FL

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