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Adform vs Beeswax (Freewheel)
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Programmatic Advertising
Overview
Focus
Programmatic Advertising
Programmatic Advertising
Product
Adform is an independent advertising technology platform providing DSP, ad server, DMP, and SSP capabilities for programmatic media buying across channels.
Programmatic DSP platform from Comcast Freewheel enabling custom bidding and advanced TV buying.
Headquarters
Copenhagen, Denmark
New York, New York
Company size
501-1,000 employees
51-200 employees
Founded
2002
2014
Pricing details
Source updated
Oct 29, 2026
Nov 1, 2026