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Adform vs Beeswax (Freewheel)

Adform logo
AdformProgrammatic Advertising
CustomPublished price
Beeswax (Freewheel) logo
Beeswax (Freewheel)Programmatic Advertising
CustomPublished price
Adform logo
Adform
Programmatic Advertising

Independent ad tech platform.

Beeswax (Freewheel) logo
Beeswax (Freewheel)
Programmatic Advertising

Powering the Programmatic Ecosystem

Overview
CategoryProgrammatic AdvertisingProgrammatic Advertising
What it isAdform is an independent advertising technology platform providing DSP, ad server, DMP, and SSP capabilities for programmatic media buying across channels.Programmatic DSP platform from Comcast Freewheel enabling custom bidding and advanced TV buying.
Pricing
Published priceCustom
Adform FLOW has no public unit rate card; media fees (CPM, CPC, % of spend, or fixed packages) are set in the Insertion Order/contract. Per its RTB terms as cited by review aggreg…
Custom
Rebranded: Beeswax (acquired by FreeWheel/Comcast in 2020) now operates as FreeWheel's demand-side platform / Bidder-as-a-Service ('Buyer Cloud'). Enterprise ad-tech contracts are…
Pricing modelUsage-basedCustom quote
Free optionsNo free plan · No free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20022014
Team size501-1000 employees51-200 employees
HeadquartersCopenhagen, DenmarkNew York, NY

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