New: AI agents can shop on Cubbie Read →

Beeswax (Freewheel) logo

Beeswax (Freewheel)Verified

Programmatic DSP platform from Comcast Freewheel enabling custom bidding and advanced TV buying.

Pricing

Custom quote

Founded

2014

Team size

51-200 employees

Headquarters

New York, NY

Beeswax (Freewheel) preview

Preview from beeswax.com

About Beeswax (Freewheel)

Beeswax, now sold as the FreeWheel DSP, is a programmatic demand-side platform and Bidder-as-a-Service (BaaS) offering for advertisers, agencies, and ad-tech buyers. It provides customizable, cloud-based bidding infrastructure for buying display, video, and CTV inventory programmatically with deep control over bidding logic and data. It is part of FreeWheel (Comcast) and sold to buy-side enterprises via custom contracts.

Procurement & Fit

Structured facts from the vendor to help your security, finance, and procurement reviews move faster.

Trust

Security & compliance

The vendor hasn’t added security or compliance details yet.

Pricing

Commercial model

Pricing model: Custom quote

Free trial: No

Free plan: No

Contract minimum: Not specified

Procurement

Purchasing & legal

The vendor hasn’t added purchasing & legal details yet.

Fit

Best-fit company size

Company-size fit has not been specified yet.

Buyer Fit & Positioning

Implementation & Procurement

Commercial Fit & Ecosystem

Proof, Outcomes & Momentum

Alternatives, Migration & Buyer Objections