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Amobee vs Beeswax (Freewheel)

Amobee logo
AmobeeProgrammatic Advertising
CustomPublished price
Beeswax (Freewheel) logo
Beeswax (Freewheel)Programmatic Advertising
CustomPublished price
Amobee logo
Amobee
Programmatic Advertising

Amobee is now Nexxen

Beeswax (Freewheel) logo
Beeswax (Freewheel)
Programmatic Advertising

Powering the Programmatic Ecosystem

Overview
CategoryProgrammatic AdvertisingProgrammatic Advertising
What it isIndependent programmatic advertising platform with DSP and SSP now part of Nexxen for media buying.Programmatic DSP platform from Comcast Freewheel enabling custom bidding and advanced TV buying.
Pricing
Published priceCustom
Amobee was acquired by Tremor International (2022, ~$239M) and its omnichannel DSP and Advanced TV platform were integrated and rebranded as the Nexxen DSP (Tremor/Nexxen). The Am…
Custom
Rebranded: Beeswax (acquired by FreeWheel/Comcast in 2020) now operates as FreeWheel's demand-side platform / Bidder-as-a-Service ('Buyer Cloud'). Enterprise ad-tech contracts are…
Pricing modelCustom quoteCustom quote
Free optionsNo free plan · No free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20052014
Team size501-1000 employees51-200 employees
HeadquartersRedwood City, CANew York, NY

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