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Amobee vs Beeswax (Freewheel)

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AmobeeProgrammatic Advertising

Beeswax (Freewheel)Programmatic Advertising

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Programmatic Advertising

Overview

Focus

Programmatic Advertising

Product

Independent programmatic advertising platform with DSP and SSP now part of Nexxen for media buying.

Programmatic DSP platform from Comcast Freewheel enabling custom bidding and advanced TV buying.

Website

Headquarters

Redwood City, California

New York, New York

Company size

501-1,000 employees

51-200 employees

Founded

2005

2014

Pricing details

Source updated

Oct 29, 2026

Nov 1, 2026

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