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Beeswax (Freewheel) vs PubMatic
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Programmatic Advertising
Overview
Focus
Programmatic Advertising
Programmatic Advertising
Product
Programmatic DSP platform from Comcast Freewheel enabling custom bidding and advanced TV buying.
Independent sell-side platform offering publishers advanced programmatic advertising infrastructure with header bidding, private marketplaces, and CTV solutions.
Headquarters
New York, New York
Redwood City, California
Company size
51-200 employees
501-1,000 employees
Founded
2014
2006
Pricing details
Source updated
Nov 1, 2026
Oct 29, 2026