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Beeswax (Freewheel) vs BrightRoll
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Programmatic Advertising
Overview
Focus
Programmatic Advertising
Programmatic Advertising
Product
Programmatic DSP platform from Comcast Freewheel enabling custom bidding and advanced TV buying.
Video advertising platform (Yahoo DSP) with programmatic video, CTV, and audience targeting for brands.
Headquarters
New York, New York
San Francisco, California
Company size
51-200 employees
1,001-5,000 employees
Founded
2014
2006
Pricing details
Source updated
Nov 1, 2026
Oct 29, 2026