Future of SoftwareStart Survey

Alternatives to Basis Technologies

10 alternatives

  1. 1Programmatic Advertising, AI for Media

    Adform

    Programmatic Advertising

    Adform is an independent advertising technology platform providing DSP, ad server, DMP, and SSP capabilities for programmatic media buying across channels.

    Programmatic advertising platformAgentic advertisingIdentity and id resolution
  2. 2Programmatic Advertising

    Amobee

    Programmatic Advertising

    Independent programmatic advertising platform with DSP and SSP now part of Nexxen for media buying.

    Connected TV AdvertisingCampaign Performance Tracking
  3. 3Programmatic Advertising

    AcuityAds

    Programmatic Advertising

    Programmatic advertising and CTV platform with Illumin journey-based planning for brands and agencies.

  4. 4Programmatic Advertising

    Beeswax (Freewheel)

    Programmatic Advertising

    Programmatic DSP platform from Comcast Freewheel enabling custom bidding and advanced TV buying.

    Performance OptimizationMarketing Teams
  5. 5Programmatic Advertising

    Equativ

    Programmatic Advertising

    Independent ad platform (formerly Smart AdServer) with SSP, DSP, and monetization tools for media companies.

    Programmatic advertising platform with real time biddingCustomer support and technical assistance
  6. 6Programmatic Advertising

    Viant

    Programmatic Advertising

    Viant is a self-service omnichannel DSP with strong CTV capabilities, enabling brands and agencies to plan, execute, and measure programmatic campaigns across streaming TV.

    Flat rateActivation Rate OptimizationConnected TV Advertising

    Price$3,000+ / month

  7. 7Programmatic Advertising

    BrightRoll

    Programmatic Advertising

    Video advertising platform (Yahoo DSP) with programmatic video, CTV, and audience targeting for brands.

    Online and offline conversion trackingPrivacy centric identity resolutionAI powered campaign optimization
  8. 8Programmatic Advertising, Media Planning

    Simpli.fi

    Programmatic Advertising

    Programmatic advertising platform specializing in localized CTV and OTT advertising with unstructured data targeting for agencies and media companies.

    Connected TV AdvertisingMedia Planning
  9. 9Programmatic Advertising

    FroggyAds

    Programmatic Advertising

    FroggyAds is a self-serve DSP and global ad network for advertisers, media buyers and agencies. Run campaigns across six ad formats with audience targeting, SmartCPC bidding, source controls and reporting. Minimum advertising deposit: $50.

    Usage-basedLead GenerationAgencies

    Price$0.003 / click

  10. 10Programmatic Advertising

    Cognitiv

    Programmatic Advertising

    AI-powered programmatic advertising company using deep learning algorithms to build custom advertiser models for media buying.

    Campaign Performance AnalyticsNative Advertising