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Independent ad platform (formerly Smart AdServer) with SSP, DSP, and monetization tools for media companies.
Pricing
Custom quote
Founded
2001
Team size
501-1,000 employees
Headquarters
Paris, France
Preview from equativ.com
About Equativ
Equativ (formerly Smart AdServer) is a global, independent advertising technology platform that combines an ad server, supply-side platform (SSP), and demand-side platform (DSP) into a vertically integrated stack. It helps publishers monetize inventory and advertisers buy across display, video, and connected/advanced TV with a focus on premium and curated supply. It serves publishers, agencies, and enterprise advertisers.
Procurement & Fit
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Pricing
Commercial model
Pricing model: Custom quote
Free trial: No
Free plan: No
Contract minimum: Not specified
Procurement
Purchasing & legal
The vendor hasn’t added purchasing & legal details yet.
Fit
Best-fit company size
Company-size fit has not been specified yet.
Buyer Fit & Positioning
Implementation & Procurement
Commercial Fit & Ecosystem
Proof, Outcomes & Momentum
Alternatives, Migration & Buyer Objections
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Equativ
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