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Basis Technologies vs Simpli.fi
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Programmatic Advertising
Overview
Focus
Programmatic Advertising
Programmatic Advertising
Product
Basis Technologies is an all-in-one programmatic platform combining DSP capabilities with planning, workflow automation, and reporting to simplify complex media operations.
Programmatic advertising platform specializing in localized CTV and OTT advertising with unstructured data targeting for agencies and media companies.
Headquarters
Chicago, Illinois
Fort Worth, Texas
Company size
501-1,000 employees
201-500 employees
Founded
2001
2010
Pricing details
Source updated
Oct 29, 2026
Nov 2, 2026