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Basis Technologies vs BrightRoll

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Basis TechnologiesProgrammatic Advertising

BrightRollProgrammatic Advertising

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Programmatic Advertising

Overview

Focus

Programmatic Advertising

Product

Basis Technologies is an all-in-one programmatic platform combining DSP capabilities with planning, workflow automation, and reporting to simplify complex media operations.

Video advertising platform (Yahoo DSP) with programmatic video, CTV, and audience targeting for brands.

Website

basis.net

yahooinc.com/ads

Headquarters

Chicago, Illinois

San Francisco, California

Company size

501-1,000 employees

1,001-5,000 employees

Founded

2001

2006

Pricing details

Source updated

Oct 29, 2026

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