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Basis Technologies vs Beeswax (Freewheel)
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Basis TechnologiesProgrammatic Advertising
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Overview
Focus
Programmatic Advertising
Programmatic Advertising
Product
Basis Technologies is an all-in-one programmatic platform combining DSP capabilities with planning, workflow automation, and reporting to simplify complex media operations.
Programmatic DSP platform from Comcast Freewheel enabling custom bidding and advanced TV buying.
Headquarters
Chicago, Illinois
New York, New York
Company size
501-1,000 employees
51-200 employees
Founded
2001
2014
Pricing details
Source updated
Oct 29, 2026
Nov 1, 2026