Cubbie Conference December 10, 2026 in San Francisco Get tickets →

Basis Technologies vs Beeswax (Freewheel)

Basis Technologies logo
Basis TechnologiesProgrammatic Advertising
CustomPublished price
Beeswax (Freewheel) logo
Beeswax (Freewheel)Programmatic Advertising
CustomPublished price
Basis Technologies logo
Basis Technologies
Programmatic Advertising

All-in-one programmatic media platform.

Beeswax (Freewheel) logo
Beeswax (Freewheel)
Programmatic Advertising

Powering the Programmatic Ecosystem

Overview
CategoryProgrammatic AdvertisingProgrammatic Advertising
What it isBasis Technologies is an all-in-one programmatic platform combining DSP capabilities with planning, workflow automation, and reporting to simplify complex media operations.Programmatic DSP platform from Comcast Freewheel enabling custom bidding and advanced TV buying.
Pricing
Published priceCustom
Basis (formerly Basis Technologies / Centro; basis.net redirects to basis.com) is an omnichannel advertising automation platform and DSP (programmatic, search, social, CTV). No pu…
Custom
Rebranded: Beeswax (acquired by FreeWheel/Comcast in 2020) now operates as FreeWheel's demand-side platform / Bidder-as-a-Service ('Buyer Cloud'). Enterprise ad-tech contracts are…
Pricing modelCustom quoteCustom quote
Free optionsNo free plan · No free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20012014
Team size501-1000 employees51-200 employees
HeadquartersChicago, IllinoisNew York, NY

Buyers also compare

Hot in AI

Rising

CRM

Field Service Management

Project Management

Email Marketing

Cloud Hosting

Email Deliverability