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Adform vs Basis Technologies
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Programmatic Advertising
Overview
Focus
Programmatic Advertising
Programmatic Advertising
Product
Adform is an independent advertising technology platform providing DSP, ad server, DMP, and SSP capabilities for programmatic media buying across channels.
Basis Technologies is an all-in-one programmatic platform combining DSP capabilities with planning, workflow automation, and reporting to simplify complex media operations.
Headquarters
Copenhagen, Denmark
Chicago, Illinois
Company size
501-1,000 employees
501-1,000 employees
Founded
2002
2001
Pricing details
Source updated
Oct 29, 2026
Oct 29, 2026