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Basis Technologies vs Equativ

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Basis TechnologiesProgrammatic Advertising
EquativProgrammatic Advertising
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Overview
Focus
Programmatic Advertising
Programmatic Advertising
Product
Basis Technologies is an all-in-one programmatic platform combining DSP capabilities with planning, workflow automation, and reporting to simplify complex media operations.
Independent ad platform (formerly Smart AdServer) with SSP, DSP, and monetization tools for media companies.
Headquarters
Chicago, Illinois
Paris, France
Company size
501-1,000 employees
501-1,000 employees
Founded
2001
2001
Pricing details
Source updated
Oct 29, 2026
Oct 29, 2026

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