Best fit
Who should shortlist this first
- Sales Engagement buyers
Apollo.io is a sales intelligence and engagement platform with a database of over 275 million contacts. It combines prospecting, outreach automation, and deal management in a single platform.
Pricing
$49-119 / user / month
Reviews
2,000+
Founded
2015
Team Size
501-1,000 employees
Current Deal
20% off Enterprise plan for annual commitment
About Apollo.io
Apollo.io is an all-in-one sales intelligence and engagement platform that helps go-to-market teams find, contact, and close their ideal buyers. With access to a database of over 275 million contacts and 73 million companies, Apollo provides accurate B2B data for prospecting.
The platform's engagement tools enable multi-channel outreach through automated email sequences, phone dialer, and LinkedIn integration. AI-powered lead scoring and buying intent signals help teams prioritize the highest-value prospects.
Apollo's enrichment capabilities automatically update CRM records with verified contact information, job changes, and company data. The platform's analytics dashboard tracks sequence performance, reply rates, and team productivity.
With a generous free tier and transparent pricing, Apollo has become a popular choice for startups and growing sales teams who need enterprise-level data and engagement tools at an accessible price point.
Pricing
$49-119 / user / month
Free: $0 - 10,000 email credits/month, basic sequences
Basic: $49/user/month - Unlimited emails, buying intent, advanced filters
Professional: $79/user/month - AI-assisted writing, dialer, call recording
Organization: $119/user/month (min 3 users) - Advanced API, custom reports
Buyer Fit & Commercial Snapshot
Buyer teams
Common buyer roles
- API Available
- Salesforce Integration
- AI-Powered
Commercials
Commercial snapshot
Pricing
$49-119 / user / month
Reviews
2,000+
Founded
2015
Team Size
501-1,000 employees
Procurement
Questions to answer before purchase
- Confirm security, access controls, and onboarding ownership directly with the vendor.
- Validate how $49-119 / user / month pricing scales as usage grows.
- Review website and support resources before procurement review.
- Compare the current deal terms against standard packaging and renewal structure.
Buyer-fit and commercial detail available
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Stack Fit, Alternatives & Trust
Ecosystem
Commonly evaluated with
LucidSASDatabricks LakehouseCloverAPI AvailableSalesforce IntegrationAI-PoweredPer-Seat Pricing
Alternatives
Other products buyers may compare
- ZoomInfo
- Gong
- Outreach
- SalesLoft
- Instantly
- Hunter
- Lemlist
Trust
Signals available today
- Users praise Apollo's extensive contact database and generous free tier. The combination of data, sequencing, and CRM enrichment in one platform is valued, with users noting strong email deliverability features.
- LinkedIn company profile available
- Profile refreshed Mar 25, 2026
- Public profile launched Mar 25, 2026
Executive scan
Summary and what a claimed profile unlocks
Apollo.io is a sales engagement product positioned for buyers that want stronger context around pricing, category fit, and real-world proof before committing to a shortlist.
How should buyers evaluate this profile?
Start with category fit, pricing posture, and buyer proof. Then confirm rollout support and procurement readiness directly with the vendor.
What makes the profile stronger after a vendor claims it?
Claimed profiles unlock richer buyer-fit notes, rollout guidance, procurement details, outcome proof, alternatives, and freshness updates.
Deeper stack and trust research available
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Case Studies
Enterprise deployment at scale
A mid-market company implemented Apollo.io across 3 departments, reducing operational overhead and consolidating their workflow into a single platform...
ROI within first quarter
After switching to Apollo.io, the team reported measurable improvements in efficiency and a positive return on investment within 90 days...
Case studies available
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Notable Customers
- Autodesk
- Qualtrics
- Deel
Named customer proof available
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