Platforms for measuring, analyzing, and optimizing marketing spend and performance.
Call Tracking
All-in-one marketing platform for performance marketers combining call tracking, lead distribution, affiliate management, and email marketing.
Price position$100+ / month
Starting price: at the category median.Marketing Automation
Ad automation tool for Facebook, Google, TikTok, and Snapchat ads with automated rules, bulk creation, and performance monitoring.
Price position$83+ / month
Starting price: below the category median.Marketing Performance Management
Marketing planning and performance platform enabling CMOs to build data-driven marketing plans, allocate budgets, and measure cross-channel ROI.
Price position$2,084+ / month
Starting price: above the category median.PPC Management
Adzooma is a PPC management platform with freemium access to campaign management, automated optimization suggestions, and performance reporting across Google, Microsoft, and Facebook Ads.
Price position$99+ / month
Starting price: below the category median.Affiliate Network Platforms
Performance marketing software for networks and agencies, delivering real-time tracking, smart targeting, and automated offer management at scale.
Price position$500+ / month
Starting price: above the category median.Social Media Management
Local social media marketing platform for multi-location brands and franchises with content distribution, review management, and analytics.
Price position$49+ / month
Price position: below this category's displayed range.Software
Czech product performance management platform helping eCommerce brands optimize product-level advertising across Meta and Google.
Price position$3,501+ / month
Starting price: above the category median.Marketing Mix Modeling
Always-on incrementality and marketing mix modeling platform for mobile and multichannel marketers.
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Workforce Analytics
ActivTrak is a workforce analytics platform that tracks application usage, productivity patterns, and work habits to help managers optimize team performance.
PricingPricing unavailable
Observability Platforms
AppDynamics, a Cisco company, provides application performance monitoring and business observability that correlates IT performance with business outcomes in real time.
PricingPricing unavailable
Marketing Performance Management
Transaction marketing platform delivering relevant offers at the moment of purchase across merchants.
PricingUsage-based
Marketing Automation
ActiveCampaign is a marketing automation and CRM platform that combines email marketing, automation workflows, sales CRM, and messaging. It helps businesses personalize customer experiences...
PricingPricing unavailable
A/B Testing
AB Tasty is an experimentation and personalization platform for A/B testing, feature flagging, and AI-driven experience optimization.
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Marketing Performance Management
Marketing performance management platform with automated reporting and budgeting for digital agencies.
PricingPricing unavailable
Social Media Management
Agorapulse provides social media management with scheduling, inbox, reporting, and social listening for agencies and marketing teams.
PricingPricing unavailable
Search Advertising Management
Retail media and PIM platform for marketplaces to improve Google Shopping and paid ad performance.
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Marketing Performance Management
Marketing performance management platform for planning budgets, tracking spend, and measuring ROI across marketing programs and campaigns.
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Content Delivery Networks
Akamai is the world's largest CDN and edge computing platform, delivering and securing web content, applications, and APIs for global enterprises.
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