Vendor 1
DotdigitalMarketing Automation
Cross-channel marketing automation platform for ecommerce and B2B brands with email, SMS, push, social, and live chat campaign orchestration.
$250+ / monthPriceNo reviewsRating1999Founded
Dotdigital vs Pardot
Vendor decision canvas
Vendor 2
PardotMarketing Automation
Salesforce B2B marketing automation solution providing lead scoring, nurturing, ROI reporting, and tight CRM integration for enterprise sales teams.
$1,250+ / monthPriceNo reviewsRating2007Founded
Carry this decision forward
Dotdigital + Pardot can move into a shared evaluation.
Evidence sheet
2-vendor view| Vendor 1 Dotdigital Marketing Automation Marketing made human | Vendor 2 Pardot Marketing Automation Drive efficient growth with marketing and sales alignment | |
|---|---|---|
| Overview | ||
| Category | Marketing Automation | Marketing Automation |
| What it is | Cross-channel marketing automation platform for ecommerce and B2B brands with email, SMS, push, social, and live chat campaign orchestration. | Salesforce B2B marketing automation solution providing lead scoring, nurturing, ROI reporting, and tight CRM integration for enterprise sales teams. |
| Pricing | ||
| Price | $250+ / month | $1,250+ / month |
| Pricing model | Tiered plans | Tiered plans |
| Free options | No free plan, Free trial | No free plan, No free trial |
| Company | ||
| Founded | 1999 | 2007 |
| Team size | 201-500 employees | 1001-5000 employees |
| Headquarters | London, UK | San Francisco, CA |
Where these sit in Marketing Automation
- Dotdigital$250 / month
- Pardot$1,250 / month
- Marketing Automation median$97 / month
Typical monthly range: $39–$249 per seat. 46% are priced on request.
See the whole Marketing Automation market
