Future of SoftwareStart Survey

Alternatives to Pardot

10 alternatives

  1. 1Marketing Automation

    Pardot

    Marketing Automation

    Salesforce Marketing Cloud Account Engagement B2B marketing automation with lead scoring, nurturing, and ROI reporting.

    VP of MarketingCMO

    Price$1,250+ / month

    Price position: above this category's displayed range.
  2. 2Marketing Automation

    Marketo

    Marketing Automation

    Enterprise marketing automation platform from Adobe offering lead management, email campaigns, revenue attribution, and account-based marketing at scale.

    Lead GenerationCustomer Engagement Automation
  3. 3Marketing Automation

    RD Station

    Marketing Automation

    Brazilian marketing automation and CRM platform serving SMBs across Latin America.

    Marketing automation workflowsLead scoring and qualificationLanding pages and form builders

    Price$9.10+ / month

    Price position: below this category's displayed range.
  4. 4Marketing Automation

    Mautic

    Marketing Automation

    Open-source marketing automation platform offering campaign management, lead scoring, email marketing, and social monitoring with full self-hosting capability.

    Free planFree trialGDPRCCPACampaign Performance AnalyticsContact Management
  5. 5Marketing Automation

    Act-On

    Marketing Automation Platforms

    Marketing automation platform for mid-market businesses providing email campaigns, lead scoring, landing pages, and adaptive journeys with CRM integration.

    Customer journey orchestration with drag and drop automation builderAdvanced segmentation and dynamic content personalizationEmail deliverability optimization with true open bot detection

    Price$900+ / month

    Starting price: above the category median.
  6. 6Marketing Automation

    Net-Results

    Marketing Automation Platforms

    B2B marketing automation platform focused on usability with lead scoring, drip campaigns, landing pages, and real-time alerts for sales teams.

    Visual audience segmentationData governance and compliance controls
  7. 7Marketing Automation

    Sendlane

    Marketing Automation

    Email and SMS marketing automation for ecommerce brands with deep Shopify integration, predictive analytics, and behavior-based automation.

    Forms and pop upsMultivariate testing and optimizationWebsite tracking and beacon

    Price$83+ / month

    Starting price: below the category median.
  8. 8Marketing Automation

    CRM and marketing automation for senior living communities with lead management and digital touring.

    SOC 2Billing & PaymentsMarketing Automation Platforms
  9. 9Marketing Automation

    Wishpond

    Marketing Automation

    Marketing platform combining landing pages, pop-ups, contests, email automation, and lead management for small and mid-size business campaigns.

    Free trialSMS MarketingA/B Testing

    Price$49+ / month

    Starting price: below the category median.
  10. 10Marketing Automation

    Ontraport

    Marketing Automation

    All-in-one business automation platform for entrepreneurs combining CRM, marketing automation, landing pages, payments, and membership site management.

    Free trialPCI DSSLive ChatForm Builders

    Price$24+ / month

    Starting price: below the category median.