The future of software

Seats are limited and rooms are limited separately. Both are first-come. You can edit badges and transfer tickets up to two days before, and cancel for a refund up to seven days before.

Who will be there?

Expect around 100 leaders in attendance. It's deliberately a room of peers rather than an audience. The whole day is roundtables, so the people at your table are the reason to come.

What kind of companies and roles?

Founders, CEOs, and C-level and VP leaders from software and SaaS companies (seed-stage through public) across every sector that sells software. Sectors run across developer tools & infrastructure, ai & data platforms, fintech, security & compliance, healthtech, martech & sales tech, vertical saas, and back office & operations. A share of the room is on the buying side too (the people choosing and running software stacks), which is the point of holding it at a marketplace.

What does a ticket cost?

$250 per person. That covers the full conference day. There is no tiered pricing.

What's this about a free night?

A room at Ritz-Carlton, San Francisco on Wednesday, December 9, 2026 (the night before the conference, with check-out on Thursday, December 10, 2026) is on us. It's a benefit for people with a Cubbie account: at registration you pick whether you're taking the room or waiving it, and give the email on your account so we can confirm it. One room per badge, and it costs nothing. Rooms are limited, so please only take one if you'll use it. You can change your answer later from your registration page.

Do I need a Cubbie account?

Not to buy a ticket. Registration, your badges, and everything on your registration page work off your email address alone. There's no login anywhere in the flow. The one thing an account unlocks is the free room night, which is a members-only benefit. Accounts are free, so if you want the room you can create one before you register.

Can I bring colleagues?

Yes. Add a badge for each person in one checkout, up to ten at a time, and we'll issue a badge for each of them.

Where and when is it?

Ritz-Carlton, San Francisco, 600 Stockton Street, San Francisco, CA 94108. Thursday, December 10, 2026, 10:30 AM - 4:30 PM, party from 5:30 PM.

Can I change a name, transfer, or get a refund?

All three, from your registration page. Badge edits and transfers stay open until two days before the conference; self-service cancellation with a full refund closes seven days before. After that, email [email protected] and we'll help.

Are there speakers or presentations?

No. There is no stage, no slide deck, and nobody presenting at you. Every session is a facilitated roundtable of 20 people having an actual conversation, held under the Chatham House rule so it stays candid.

Can I host a roundtable?

Yes. Hosts facilitate a conversation, they don't present. Tell us the question you want your table to work through and our team will follow up. Propose a roundtable.