Vendor 1
MarketoMarketing Automation
Enterprise marketing automation platform from Adobe offering lead management, email campaigns, revenue attribution, and account-based marketing at scale.
No reviewsRating2006Founded
Marketo vs Pardot
Vendor decision canvas
Vendor 2
PardotMarketing Automation
Salesforce Marketing Cloud Account Engagement B2B marketing automation with lead scoring, nurturing, and ROI reporting.
$1,250+ / monthPriceNo reviewsRating2007Founded
Carry this decision forward
Marketo + Pardot can move into a shared evaluation.
Evidence sheet
2-vendor view| Vendor 1 Marketo Marketing Automation Enterprise marketing automation platform from Adobe offering lead management, email campaigns, revenue attribution, and account-based marketing at scale. | Vendor 2 Pardot Marketing Automation B2B Marketing Automation Platform that helps you drive efficient growth with marketing and sales alignment | |
|---|---|---|
| Overview | ||
| Category | Marketing Automation | Marketing Automation |
| What it is | Enterprise marketing automation platform from Adobe offering lead management, email campaigns, revenue attribution, and account-based marketing at scale. | Salesforce Marketing Cloud Account Engagement B2B marketing automation with lead scoring, nurturing, and ROI reporting. |
| Pricing | ||
| Price | Not available | $1,250+ / month |
| Free options | No free plan, No free trial | Not available |
| Company | ||
| Founded | 2006 | 2007 |
| Team size | 1001-5000 employees | 1001-5000 employees |
| Headquarters | San Mateo, CA | Atlanta, GA |
Where these sit in Marketing Automation
- Pardot$1,250 / month
- Marketing Automation median$97 / month
Typical monthly range: $39–$249 per seat. 42% are priced on request.
See the whole Marketing Automation market
