Buyer's guide

Best Predictive Lead Scoring software

AI platforms that score and rank leads based on likelihood to convert using behavioral and demographic data. Open any profile for real pricing, compliance, and buyer-fit detail, or jump into the predictive lead scoring directory to filter by industry, company size, and certifications.

10 profiled toolsUpdated 2026

1
Folk
CRM
Folk is a lightweight, relationship-focused CRM for sales teams, startups, and agencies that combines pipeline management, email campaigns, AI assistants, and contact enrichment in a simple,…
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2
Discern Revenue
Sales Forecasting Platforms
Discern provides AI-powered sales forecasting that blends machine learning precision with sales rep insights to deliver more accurate revenue predictions for B2B companies.
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3
Persana AI
Predictive Lead Scoring
Persana AI uses artificial intelligence to identify and score high-value B2B prospects, helping sales teams focus on leads with the highest conversion potential.
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4
MadKudu
Predictive Lead Scoring
MadKudu is a predictive lead scoring platform that uses machine learning to analyze product usage, firmographic data, and behavioral signals to qualify leads in real time.
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5
HubSpot
CRM
HubSpot is an all-in-one CRM platform that provides marketing, sales, customer service, content management, and operations tools. Its free CRM serves as the foundation, with scalable Hubs th…
Deal available
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6
Close
CRM
Close is a CRM built specifically for inside sales teams, with built-in calling (Power Dialer and Predictive Dialer), email sequences, SMS, and pipeline management. It is designed for high-v…
Deal available
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7
LionDesk
Real Estate CRM
LionDesk provides a CRM with built-in texting, video email, drip campaigns, and lead management for real estate professionals.
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8
LeadSquared
Lead Scoring
LeadSquared offers a triple-metric lead qualification system combining quality scores, engagement scores, and lead scores for prioritizing prospects most likely to convert.
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9
ActiveCampaign
Marketing Automation
ActiveCampaign is a marketing automation and CRM platform that combines email marketing, automation workflows, sales CRM, and messaging. It helps businesses personalize customer experiences…
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10
BlueConic
Customer Data Platforms
BlueConic provides a pure-play CDP giving marketers direct access to unified customer data for activation across channels without IT dependency.
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11
Everstring
Software
AI-powered predictive analytics and ABM platform from ZoomInfo helping teams identify target accounts.
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12
Enlyft
Software
B2B predictive analytics and technographics.
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13
Catchlight
Software
AI lead conversion and advisor growth platform.
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14
SmartZip
AI for Real Estate
Predictive marketing platform helping real estate professionals identify and engage likely home sellers.
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15
Salespanel
Website Visitor Identification
Lead tracking and scoring platform that identifies website visitors and scores them based on real-time behavior data.
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16
Remine
Real Estate CRM
Real estate MLS platform with property intelligence and consumer search.
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17
Exact Sales
Software
Pre-sales and lead qualification platform for Brazilian B2B sales organizations.
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18
Lattice Engines
Predictive Lead Scoring
Predictive analytics platform for B2B that scores leads using AI models trained on historical win data.
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19
LeadCenter AI
Software
CRM and lead management for financial advisors.
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Best predictive lead scoring by company size

Best predictive lead scoring for Solo / freelancer Best predictive lead scoring for Startup (1-50)Best predictive lead scoring for Small business (51-200)Best predictive lead scoring for Mid-market (201-1,000)Best predictive lead scoring for Enterprise (1,000+)

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Frequently asked

What is the best predictive lead scoring software?

Cubbie ranks 10 profiled predictive lead scoring tools by profile completeness, verified-vendor status, and active deals. The list above leads with the products that carry the most complete, vendor-maintained profiles.

How does Cubbie choose these predictive lead scoring tools?

Listings are drawn from the live catalog and ordered so products with substantive, vendor-maintained profiles surface first. Cubbie does not accept payment for ranking position.

Ranked from Cubbie's live catalog, https://www.cubbie.com/best/predictive-lead-scoring