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Alternatives to PubMatic

Research overview

10 alternatives

  1. 1Video advertising and ad monetization for publishers

    Playwire

    Programmatic Advertising

    Both PubMatic and Playwire serve publishers seeking to monetize video inventory and maximize revenue. PubMatic offers programmatic video through its SSP while Playwire provides managed video monetization services, with overlapping but distinct approaches to video revenue optimization.

    Real-Time AnalyticsVideo Hosting
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    Vendor sources: pubmatic.com [1]playwire.com [2]

    Last verified
  2. 2Ad monetization and revenue optimization for publishers

    Ezoic

    Programmatic Advertising

    Both PubMatic and Ezoic help publishers maximize ad revenue through optimization and demand access. PubMatic operates as a programmatic SSP while Ezoic provides managed monetization services, serving similar publisher revenue optimization needs through different delivery models.

    Free planRevenue OptimizationContent Creators
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    Vendor sources: pubmatic.com [1]ezoic.com [2]

    Last verified
  3. 3Programmatic Advertising, Connected TV Advertising

    Amobee

    Programmatic Advertising

    Independent programmatic advertising platform with DSP and SSP now part of Nexxen for media buying.

    Connected TV AdvertisingCampaign Performance Tracking
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  4. 4Programmatic Advertising

    Beeswax (Freewheel)

    Programmatic Advertising

    Programmatic DSP platform from Comcast Freewheel enabling custom bidding and advanced TV buying.

    Performance OptimizationMarketing Teams
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  5. 5Programmatic Advertising, Connected TV Advertising

    MediaMath

    Programmatic Advertising

    MediaMath is a demand-side platform for programmatic media buying with omnichannel support, audience management, and optimization across display, video, mobile, and CTV.

    Omnichannel SupportDisplay Advertising Platforms
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  6. 6Programmatic Advertising, Connected TV Advertising

    Simpli.fi

    Programmatic Advertising

    Programmatic advertising platform specializing in localized CTV and OTT advertising with unstructured data targeting for agencies and media companies.

    Connected TV AdvertisingMedia Planning
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  7. 7Programmatic Advertising, Display Advertising Platforms

    SmartyAds

    Programmatic Advertising

    SmartyAds is a full-stack programmatic advertising platform offering DSP, SSP, and ad exchange with real-time bidding across display, video, native, and CTV.

    Programmatic display and native ad buyingAdvanced audience targetingReal time campaign optimization

    Price$1,000+ / month

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  8. 8Programmatic Advertising, Cross-Channel Campaign Management

    The Trade Desk

    Programmatic Advertising

    The Trade Desk is a leading independent DSP for managing programmatic campaigns across CTV, display, video, audio, and digital out-of-home with transparency and open integration.

    Usage-basedDisplay Advertising PlatformsMedia Planning
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  9. 9Programmatic Advertising, Revenue Optimization

    AdPushup

    Revenue Optimization

    Ad revenue optimization platform for web publishers with header bidding, testing, and ad layout control.

    Header bidding optimizationMachine learning based layout optimizationAd format support
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  10. 10Programmatic Advertising

    AcuityAds

    Programmatic Advertising

    Programmatic advertising and CTV platform with Illumin journey-based planning for brands and agencies.

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