Cubbie Conference December 10, 2026 in San Francisco Get tickets →

The Trade Desk logo

The Trade DeskVerified

The Trade Desk is a leading independent DSP for managing programmatic campaigns across CTV, display, video, audio, and digital out-of-home with transparency and open integration.

Pricing

Usage-based

Founded

2009

Team size

5,001-10,000 employees

Headquarters

Ventura, California

Product Preview

The Trade Desk preview

Preview from thetradedesk.com

At a glance

Pricing model

Usage-based

Integrates with

UID2OpenPathOpenTTDMeasurement partners marketplace

About The Trade Desk

The Trade Desk is a self-service, demand-side platform (DSP) for programmatic advertising. It lets agencies and large advertisers plan, buy, and optimize digital ad campaigns across display, video, connected TV, audio, and native inventory, with audience data, identity resolution, and measurement tools. It is built for enterprise advertisers and agencies managing substantial media budgets.

Buyer Fit & Positioning

Procurement & Fit

Structured facts from the vendor to help your security, finance, and procurement reviews move faster.

Trust

Security & compliance

The vendor hasn’t added security or compliance details yet.

Pricing

Commercial model

Pricing model: Usage-based

Free trial: No

Free plan: No

Contract minimum: Not specified

Procurement

Purchasing & legal

The vendor hasn’t added purchasing & legal details yet.

Fit

Best-fit company size

Company-size fit has not been specified yet.

Implementation & Procurement

Commercial Fit & Ecosystem

Proof, Outcomes & Momentum

Alternatives, Migration & Buyer Objections