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PubMatic vs Simpli.fi
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Programmatic Advertising
Overview
Focus
Programmatic Advertising
Programmatic Advertising
Product
Independent sell-side platform offering publishers advanced programmatic advertising infrastructure with header bidding, private marketplaces, and CTV solutions.
Programmatic advertising platform specializing in localized CTV and OTT advertising with unstructured data targeting for agencies and media companies.
Headquarters
Redwood City, California
Fort Worth, Texas
Company size
501-1,000 employees
201-500 employees
Founded
2006
2010
Pricing details
Source updated
Oct 29, 2026
Nov 2, 2026