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PubMatic vs The Trade Desk
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Programmatic Advertising
Overview
Focus
Programmatic Advertising
Programmatic Advertising
Product
Independent sell-side platform offering publishers advanced programmatic advertising infrastructure with header bidding, private marketplaces, and CTV solutions.
The Trade Desk is a leading independent DSP for managing programmatic campaigns across CTV, display, video, audio, and digital out-of-home with transparency and open integration.
Headquarters
Redwood City, California
Ventura, California
Company size
501-1,000 employees
5,001-10,000 employees
Founded
2006
2009
Pricing details
Source updated
Oct 29, 2026
Oct 29, 2026