AB Tasty is an experimentation and personalization platform for A/B testing, feature flagging, and AI-driven experience optimization.
Pricing
Custom enterprise pricing
Reviews
600+
Founded
2012
Team Size
201-500 employees
Current Deal
Free demo available
About AB Tasty
AB Tasty provides an experience optimization platform combining client-side experimentation, server-side feature management, and AI-driven personalization. It serves both marketing and product teams.
Client-side tools include visual A/B testing, multivariate testing, split URL testing, and dynamic widgets (social proof, countdown timers, banners). Server-side feature flags enable progressive rollouts.
EmotionsAI uses machine learning to predict visitor intent and automatically personalize experiences. ROI dashboards connect experiment results to business metrics.
AB Tasty targets enterprise companies in Europe and North America who want a European-headquartered experimentation platform with strong personalization and feature management capabilities.
Pricing
Custom enterprise pricing
Pricing: Custom based on traffic and features
Typical mid-market contracts start around $30,000-60,000/year.
Case Studies
Notable Customers
- Sephora
- Disney
- L'Oreal