Dotdigital vs Marketo

Vendor decision canvas

Evidence sheet
Vendor 1
Dotdigital logo
DotdigitalMarketing Automation

Cross-channel marketing automation platform for ecommerce and B2B brands with email, SMS, push, social, and live chat campaign orchestration.

$250+ / monthPriceNo reviewsRating1999Founded
Vendor 2
Marketo logo
MarketoMarketing Automation

Enterprise marketing automation platform from Adobe offering lead management, email campaigns, revenue attribution, and account-based marketing at scale.

No reviewsRating2006Founded
Carry this decision forward

Dotdigital + Marketo can move into a shared evaluation.

Evidence sheet

2-vendor view
Vendor evidence comparison for Dotdigital, Marketo
Vendor 1
Dotdigital logo
Dotdigital
Marketing Automation

Marketing made human

Vendor 2
Marketo logo
Marketo
Marketing Automation

Enterprise marketing automation platform from Adobe offering lead management, email campaigns, revenue attribution, and account-based marketing at scale.

Overview
CategoryMarketing AutomationMarketing Automation
What it isCross-channel marketing automation platform for ecommerce and B2B brands with email, SMS, push, social, and live chat campaign orchestration.Enterprise marketing automation platform from Adobe offering lead management, email campaigns, revenue attribution, and account-based marketing at scale.
Pricing
Price$250+ / monthNot available
Pricing modelTiered plansNot available
Free optionsNo free plan, Free trialNo free plan, No free trial
Company
Founded19992006
Team size201-500 employees1001-5000 employees
HeadquartersLondon, UKSan Mateo, CA

Where these sit in Marketing Automation

  • Dotdigital$250 / month
  • Marketing Automation median$97 / month

Typical monthly range: $39–$249 per seat. 42% are priced on request.

See the whole Marketing Automation market

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