Alternatives to Marketo

10 alternatives

1Marketing AutomationSelect Pardot for evaluation
Pardot
Marketing Automation
Salesforce B2B marketing automation solution providing lead scoring, nurturing, ROI reporting, and tight CRM integration for enterprise sales teams.
Tiered plansLead GenerationCustomer Engagement Automation
Price$1,250+ / month
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2Marketing AutomationSelect Pardot for evaluation
Pardot
Marketing Automation
Salesforce Marketing Cloud Account Engagement B2B marketing automation with lead scoring, nurturing, and ROI reporting.
VP of MarketingCMO
Price$1,250+ / month
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3Marketing AutomationSelect Wishpond for evaluation
Wishpond
Marketing Automation
Marketing platform combining landing pages, pop-ups, contests, email automation, and lead management for small and mid-size business campaigns.
Free trialSMS MarketingA/B Testing
Price$49+ / month
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4Marketing AutomationSelect Mautic for evaluation
Mautic
Marketing Automation
Open-source marketing automation platform offering campaign management, lead scoring, email marketing, and social monitoring with full self-hosting capability.
Free planFree trialGDPRCCPACampaign Performance AnalyticsContact Management
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5Marketing AutomationSelect User.com for evaluation
User.com
Marketing Automation
Marketing automation platform offering live chat, email marketing, push notifications, and dynamic page content for SaaS companies.
Free trialISO 27001GDPRTiered plansA/B TestingLive Chat
Price$249+ / month
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6Marketing AutomationSelect Omnisend for evaluation
Omnisend
Marketing Automation
Omnisend is an e-commerce marketing automation platform providing email, SMS, and push notification campaigns with pre-built automations tailored for online stores.
Free planFree trialTiered plansWorkflow AutomationPush Notification Platforms
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7Marketing AutomationSelect Act-On for evaluation
Act-On
Marketing Automation Platforms
Marketing automation platform for mid-market businesses providing email campaigns, lead scoring, landing pages, and adaptive journeys with CRM integration.
Customer journey orchestration with drag and drop automation builderAdvanced segmentation and dynamic content personalizationEmail deliverability optimization with true open bot detection
Price$900+ / month
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8Marketing AutomationSelect Sendlane for evaluation
Sendlane
Marketing Automation
Email and SMS marketing automation for ecommerce brands with deep Shopify integration, predictive analytics, and behavior-based automation.
Forms and pop upsMultivariate testing and optimizationWebsite tracking and beacon
Price$83+ / month
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9Marketing AutomationSelect MarketOwl for evaluation
MarketOwl
Marketing Automation
AI marketing automation platform generating multichannel campaigns from strategy to launch without an in-house team.
AI powered marketing strategy developmentMulti channel content creation and publishingEmail campaign automation and sequences
Price$149 / month
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10Marketing AutomationSelect ActiveCampaign for evaluation
ActiveCampaign
Marketing Automation
ActiveCampaign is a marketing automation and CRM platform that combines email marketing, automation workflows, sales CRM, and messaging. It helps businesses personalize customer experiences at scale.
Free trialSOC 2GDPRHIPAATiered plansCustomer Experience Platforms
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