AdRoll

AdRoll is a digital ad platform that helps brands run and optimize cross-channel marketing campaigns.

San Francisco, California
2007
501-1,000 employees
Easy to Use
Great Customer Support
Strong Performance
Reliability
Feature Rich

About the company

"Great digital ad campaigns don't have to be complicated."

AdRoll is a marketing platform built to help businesses grow their revenue by turning visitors into customers and customers into loyal fans. It brings together advertising, email marketing, and AI-powered insights all in one place, making it easier for you to reach your audience and engage them with personalized experiences to drive sales--all without needing a big marketing team. Whether you’re just getting started or looking to scale, AdRoll gives you the tools to grow smarter and faster.

Key Features

  • Retargeting: Re-engage visitors with dynamic ads to convert potential customers who didn’t convert initially.
  • Brand Awareness: Increase visibility across display, native, video, and connected TV ads to reach new prospects.
  • Audience & Contacts: Use first-party data and behavioral segmentation to target ideal audiences precisely.
  • Marketing Automation: Launch and optimize cross-channel campaigns with automated, dynamic content.
  • Analytics & Attribution: Access cross-channel reporting and attribution to measure and improve campaign performance.
  • Connected TV Advertising: Reach over 200 million viewers on premium streaming platforms like HBO Max and ESPN.
  • AI-Powered Bidding (BidIQ®): Optimize ad placements and costs with AI-driven bidding based on real-time data.
  • Who's It For?

    AdRoll is ideal for small to medium-sized businesses and e-commerce brands looking to grow their online sales through targeted digital advertising. It helps marketers easily create, manage, and optimize personalized ads across multiple channels, focusing on retargeting and customer acquisition.

    Reviews

    We love this product because its AI-driven retargeting and dynamic ads help recover lost visitors with personalized messaging that increases ROI.

    Verified Q2 2025

    AdRoll strikes an impressive balance across all the key pillars of a high-performing ad platform: ease of use, robust feature set, and best-in-class customer support. From day one, the implementation process was seamless, and the interface has remained intuitive for our team to manage day-to-day.

    Verified Q2 2025

    The AdRoll platform is extremely easy to use with so many features. There are a variety of different targeting options for campaigns along with a lot of great dynamic ad formats to choose from. The platform is easy to implement and their integrations make connections a breeze. We primarily use AdRoll for clients on Shopify, but have also see success with manual feed connections. For someone who is in the platform everyday, the main dashboard is great and provides all the data you need to make decisions. Their customer support team is incredible as well from Account Managers to Technical Support. AdRoll is a must for eCommerce brands.

    Verified Q2 2025

    I love how AdRoll makes retargeting and multi-channel advertising super easy. It helps me reach the right audience across web, social, and even email without too much hassle. The AI-powered optimization is a game-changer—it adjusts bids and placements to get the best results. The dashboard is clean and easy to navigate, and I appreciate how well it integrates with platforms like Shopify and Google Ads.

    Verified Q2 2025

    AdRoll has been a great tool for our business, helping us streamline our retargeting and advertising efforts. The user-friendly platform makes it easy to set up and manage campaigns across multiple channels. We've seen improved engagement and conversions since implementing AdRoll, and the insights provided have been valuable for optimising our strategy.

    Verified Q2 2025

    AdRoll has been an effective platform for our retargeting and prospecting campaigns. The dashboard is intuitive, making it easy to track performance metrics and optimize our ads. We've seen a significant improvement in our return on ad spend (ROAS) and customer engagement

    Verified Q2 2025

    It is a very easy self-help system that allows me to build and track campaigns very efficiently, yet I always have the ability to get help from AdRoll's pro support if I get into an area that I am unsure about. They have been amazing to work with!

    Pricing

    Adroll offers two pricing tiers.

  • Ads (Pay-as-you-go): Flexible usage-based pricing with access to display, native, video, and connected TV ads.
  • Marketing & Ads Plus (starts at $36 per month): Run display, social (Facebook, Instagram, TikTok, Pinterest), and unlimited email ads with cross-channel reporting and automation.
  • AdRoll

    Deals

    AdRoll

    AdRoll is a digital ad platform that helps brands run and optimize cross-channel marketing campaigns.

    Easy to Use
    Great Customer Support
    Strong Performance
    Reliability
    Feature Rich

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