MarketMuse

MarketMuse is an AI tool that helps create and optimize SEO-friendly content.

Boston, Massachusetts
2013
11-50 employees
Easy to Use
Feature Rich
Great Customer Support
Content Generation
Advanced AI Features
Description
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Pricing
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About the company

"Create the content that counts."

MarketMuse is an AI-powered content planning and optimization platform designed to help businesses create high-quality, authoritative content that ranks well in search engines. Unlike traditional SEO tools that focus solely on keyword research, MarketMuse analyzes entire content inventories to identify topic clusters, content gaps, and areas of existing authority. It then generates personalized content plans, including AI-generated briefs and recommendations for updates or new content creation.

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Key Features

  • Content Inventory & Audit – Automatically crawls and catalogs your entire website’s content, identifying quality, depth, and topic coverage gaps to inform optimization and planning.
  • Topic Modeling & Research – Uses AI to generate related topic clusters, long‑tail keywords, trends, CPC data, and intent insights to help you create comprehensive, relevant content.
  • AI‑Generated Content Briefs – Automatically builds rich outlines by analyzing the top ranking pages: suggesting headings, questions, internal/external links, target content scores, and structure.
  • Real‑Time Content Optimization – As you write or edit, the platform scores content in real‑time, highlighting missing topics and style improvements to match competitors.
  • Competitive Gap & Heatmap Analysis – Visual tools like SERP X‑Ray and competitor heatmaps reveal what top competitors cover and where you can outperform them.
  • Personalized Topic Difficulty Scores & Prioritization – Calculates difficulty scores based on your site’s existing authority, helping prioritize content opportunities where you have realistic ranking potential.
  • Content Strategy & Planning Tools – Enables strategy documents and content calendars; helps teams plan topic clusters and workflows based on ROI, difficulty, and topical authority.
  • Collaboration & Task Management – Built‑in workflows to assign briefs, track progress, coordinate team members, and manage publication schedules.
  • Internal & External Linking Suggestions (“Connect” tool) – Recommends relevant internal and external links, anchor text, and competitive linking paths to strengthen content authority.
  • Exportable Reports & Analytics – Download custom reports and data (Excel, Google Docs, Word) from the Optimization, Research, Compete, and other modules for stakeholder sharing.

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    Who's It For?

    MarketMuse is a strong fit for organizations that produce a high volume of content and want to improve their search visibility. It’s especially useful for those who need help identifying content gaps, prioritizing topics, and making data-informed decisions across their publishing workflow.

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    Pricing

    MarketMuse offers several pricing tiers.

    • Free: $0 per month — 1 user, 10 queries/month, access to basic tools (no content briefs or strategy docs).
    • Optimize: $99 per month — 1 user, 100 tracked topics, 5 content briefs/month, 1 strategy doc/month.
    • Research: $249 per month — 3 users, 1,000 tracked topics, 10 content briefs/month, unlimited queries.
    • Strategy: $499 per month — 5 users, 10,000 tracked topics, 20 content briefs/month, unlimited queries.

    Custom enterprise plans available for larger teams.

    MarketMuse

    Deals

    MarketMuse

    MarketMuse is an AI tool that helps create and optimize SEO-friendly content.

    Easy to Use
    Feature Rich
    Great Customer Support
    Content Generation
    Advanced AI Features

    At a glance

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    Five-Star Reviews

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    Why we love 

    MarketMuse

    We love MarketMuse for its detailed content briefs that help teams efficiently target high-impact SEO opportunities.

    How much to pay for

    MarketMuse

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