Marketo Engage (by Adobe)Unclaimed

About Marketo Engage (by Adobe)

Marketo Engage is a marketing automation software by Adobe, tailored for lead generation, email marketing, and customer engagement.

"Adobe Marketo Engage orchestrates unforgettable experiences at every step of the B2B buying journey." Marketo Engage is an AI-powered marketing automation platform that helps businesses launch personalized, data-driven marketing campaigns to engage customers and grow revenue. It has advanced features for segmentation, multichannel engagement, dynamic content, and campaign automation—transforming how businesses connect with their audiences, boost customer loyalty, and achieve extraordinary results. ‍ Key Features Profiles & Audiences : Automates the capture & continuous enrichment of person- and account-level customer profiles, enabling precise audience segmentation and personalized marketing campaigns. Omnichannel Engagement : Enables the orchestration and execution of cross-channel campaigns—online and offline—through a centralized marketing hub. Dynamic Content & Personalization : Use AI to tailor messaging and optimize content across channels. Campaign Operations & Workflows : Automate complex marketing tasks, workflows, and multi-step campaigns. Sales Intelligence & Engagement : Provides real-time, bi-directional CRM integrations, lead scoring, and alerts, ensuring alignment between marketing and sales teams. Marketing Impact Analysis : Track performance and ROI with advanced reporting and attribution. ‍ ‍ Who's It For? ‍ Marketo Engage is ideal for mid-to-large-sized businesses (particularly B2B companies), looking to scale their marketing efforts through automation, personalization, & data-driven strategies.

Pricing Details

Adobe Marketo Engage pricing varies based on factors like contact volume, selected features, and add-ons. It offers several packages. Select : Starting at $895/month , includes essential marketing automation and measurement Prime : Starting at $1,795/month , adds features like website retargeting and predictive content Ultimate : Starting at $3,195/month , includes advanced features such as premium multi-touch attribution Enterprise : Pricing varies; typically higher than the Ultimate plan, tailored for large teams and complex needs ‍ Additional modules and features, such as Predictive Content, Website Retargeting, and Marketo Measure (formerly Bizible Attribution), are available at extra costs. These add-ons are typically priced per 1,000 contacts.

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Review Summary

We love this product because it combines excellent support, customizable, and time-saving in one comprehensive solution. The tool to measure my efforts and optimize future campaigns functionality has been particularly valuable for our operations.

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