Capturing attention is hard; keeping it is harder. In an era where users are bombarded with options and distractions, engagement has become the holy grail of digital success. What actually keeps people around is the quality of the experience, it's about creating genuinely valuable experiences that people want to return to. The organizations that master user engagement understand their audience deeply and use sophisticated tools to deliver personalized, relevant interactions that build lasting relationships. Below, we've curated a collection of software that helps brands truly connect with their users.
Digital Adoption Platforms
Product adoption platform creating targeted in-app tours, tooltips, surveys, and launchers to guide users through product features and increase engagement.
Price$279+ / month
Starting price: above the category median.
Programmatic Advertising
Zoomd is a mobile-first, global performance marketing powerhouse, helping brands scale user acquisition and outperform their goals. Your goals are our goals. There, and beyond.
PriceUsage-based
Conversational Commerce
Conversational commerce platform enabling Middle Eastern businesses to sell through messaging apps.
Price$29+ / month
Starting price: below the category median.
Video Editing
Lightricks' mobile-first video editor with AI, keyframes, and creative effects used by mobile creators and brands.
Price$5.83+ / month
Price position: below this category's displayed range.
Product Analytics
Open-source analytics alternative that combines product analytics with event tracking for teams.
Price$2.5+ / month
Price position: below this category's displayed range.Product Analytics
Smartlook provides session recordings, heatmaps, events, and funnels for web and mobile app analytics with developer-friendly integration.
Price$55+ / month
Starting price: above the category median.
Review Management
Junip is a review management platform for Shopify with Google syndication.
Price$29+ / month
Starting price: below the category median.
Digital Adoption Platforms
Appcues is a no-code digital adoption platform for creating in-app onboarding flows, feature announcements, and user surveys to drive product engagement.
Price$249+ / month
Starting price: above the category median.
Unified Communications
Podium helps local businesses stand out by using chatbots to manage messages, schedule appointments, and build relationships.
Price$600 / month
Price position: above the category median.
IoT Analytics
Countly is an open-source product analytics platform for mobile, web, and IoT.
Price$175+ / month
Starting price: above the category median.Lead Generation
Interactive content platform with polls, quizzes, surveys, and personality tests for audience engagement.
Price$25+ / month
Starting price: below the category median.
Conversion Rate Optimization
Conversion optimization platform offering session replay, heatmaps, and surveys.
Price$32+ / month
Starting price: below the category median.Web Analytics
Revenue-focused heatmap tool for ecommerce showing exactly which page elements generate the most revenue, not just clicks.
Price$89+ / month
Starting price: above the category median.
Corporate Wellness Platforms
Wellness program platform with health challenges, rewards, and a marketplace of on-demand classes for employer wellness initiatives.
Price$1.25+ / user / month
Price position: below this category's displayed range.
Customer Data Platforms
Japanese customer engagement platform offering CRM, CDP, and marketing automation for apps and websites.
Price$100+ / month
Starting price: above the category median.
Visual Commerce
Shoppable video and live commerce platform for retailers and brands on their websites.
Price$81+ / month
Starting price: above the category median.
Conversion Rate Optimization
CRO toolkit combining heatmaps, session recordings, SEO checker, pop-up forms, and sales performance tracking for ecommerce optimization.
Price$21+ / month
Starting price: below the category median.
Marketing Analytics
Customer analytics platform focused on SaaS and ecommerce, tracking individual user journeys to optimize acquisition, engagement, and revenue.
Price$299+ / month
Starting price: above the category median.
